{"id":55517,"date":"2026-09-09T04:43:20","date_gmt":"2026-09-09T11:43:20","guid":{"rendered":"http:\/\/127.0.0.1:8081\/?page_id=55517"},"modified":"2026-09-09T04:43:20","modified_gmt":"2026-09-09T11:43:20","slug":"helping-clients-succeed-strikingly-different-sales-leadership","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/ru\/courses\/helping-clients-succeed-strikingly-different-sales-leadership\/","title":{"rendered":"\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae: \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u043e \u0438\u043d\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/\" alt=\"\u041a\u0443\u0440\u0441\u044b\">\u041a\u0443\u0440\u0441\u044b<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"linked\">\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u043e \u0438\u043d\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta-courses\">\n\t\t\t\t\t<div class=\"uk-flex\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/helping-clients-succeed-negotiate-win-win\/\"><span class=\"cta-arrow reverse\"><\/span> \u0412\u0435\u0434\u0451\u043c \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u0432 \u0434\u0443\u0445\u0435 \u00ab\u0432\u044b\u0438\u0433\u0440\u0430\u043b \u2014 \u0432\u044b\u0438\u0433\u0440\u0430\u043b\u00bb<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/helping-clients-succeed-engage-customers\/\">\u0412\u043e\u0432\u043b\u0435\u043a\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 <span class=\"cta-arrow\"><\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/habit4-610x480-2.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0432\u0435\u0431\u0438\u043d\u0430\u0440<\/p>\n                        <div class=\"title\">\u0412\u044b\u0434\u0435\u043b\u044f\u0439\u0442\u0435\u0441\u044c. \u041f\u0440\u043e\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435. <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/od-strikingly-different-sales-leadership?x=A4yMrP&#038;lb-mode=overlay\" class=\"btn btn-primary\" target=\"_self\" alt=\"\u0421\u043c\u043e\u0442\u0440\u0435\u0442\u044c\">\u0421\u043c\u043e\u0442\u0440\u0435\u0442\u044c<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e<\/p>\n                        <div class=\"title\">\u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0440\u044b\u0432\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-mobilize-your-team?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"\u0421\u043a\u0430\u0447\u0430\u0442\u044c\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e<\/p>\n                        <div class=\"title\">3 \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432 2026 \u0433\u043e\u0434\u0443 <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-3-ways-your-sales-team?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"\u0421\u043a\u0430\u0447\u0430\u0442\u044c\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e<\/p>\n                        <div class=\"title\">8 \u043f\u0440\u0438\u0451\u043c\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u043b\u0438\u0446\u043e, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0449\u0435\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-8-techniques-to-get?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"\u0421\u043a\u0430\u0447\u0430\u0442\u044c\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_9c4ec7931f95fa40807474e3588b539c\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2><span class=\"TextRun SCXW170405421 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170405421 BCX0\">\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 <\/span><\/span><span class=\"TextRun SCXW170405421 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW170405421 BCX0\">\u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 <\/span><span class=\"NormalTextRun SCXW170405421 BCX0\">\u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u0432\u044b\u0434\u0435\u043b\u044f\u0442\u044c\u0441\u044f, \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/span><\/span>\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p><span data-contrast=\"auto\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 <\/span><span data-contrast=\"auto\">\u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u2014 \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u043f\u0440\u043e\u0434\u0430\u0436, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\"> <\/span><\/p>\n<p><i><span data-contrast=\"auto\">\u00ab\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430<\/span><\/i><i><span data-contrast=\"auto\">: <\/span><\/i><i><span data-contrast=\"auto\">\u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u043e <\/span><\/i><i><span data-contrast=\"auto\">\u0438<\/span><\/i><i><span data-contrast=\"auto\">\u043d\u043e\u0435<\/span><\/i><i><span data-contrast=\"auto\"> \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445\u00bb<\/span><\/i><span data-contrast=\"auto\"> \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0432\u0435\u0441\u0442\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u044b. \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043d\u0430\u0443\u0447\u0430\u0442\u0441\u044f \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0442\u044c, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u0443\u0447\u0438\u043d\u0433\u043e\u043c \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u0446\u0438\u043a\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u043d\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0432\u0430\u0436\u043d\u043e\u043c \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u044b\u0432\u0430\u043b\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u044b, \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u044f \u0441\u0434\u0435\u043b\u043a\u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u0435\u0435.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-video-player\">\n    <div class=\"uk-flex\">\n        <div class=\"player-text-container\">\n            <div class=\"player-text\">\n                                <h3><strong>\u0417\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u043e \u0441 \u043a\u0443\u0440\u0441\u043e\u043c:<\/strong><\/h3>\n<p><em>\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae: \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u043e \u0438\u043d\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445<\/em><\/p>\n                            <\/div>\n            <div class=\"player-buttons\">\n                            <\/div>\n        <\/div>\n                        <div class=\"player-video\">\n                    <iframe \n                        title=\"\u0417\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u043e \u0441 \u043a\u0443\u0440\u0441\u043e\u043c:\n\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae: \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u043e \u0438\u043d\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445\n\"\n                        src=\"https:\/\/players.brightcove.net\/1302165881001\/x3P9v0DEc_default\/index.html?videoId=6336763689112\" allowfullscreen=\"\" allow=\"encrypted-media\"><\/iframe>\n                <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_429239240c1566dee1719e113442f0e3\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>\u041e \u043a\u0443\u0440\u0441\u0435\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>\u00ab\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00bb \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0432 \u0433\u0438\u0431\u043a\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435: \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0437\u0430 \u043e\u0434\u0438\u043d \u0434\u0435\u043d\u044c \u0438\u043b\u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0432\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 \u043f\u0435\u0440\u0435\u0432\u0451\u0440\u043d\u0443\u0442\u043e\u0433\u043e \u043a\u043b\u0430\u0441\u0441\u0430. \u041a\u0430\u0436\u0434\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0441\u043e\u0447\u0435\u0442\u0430\u0435\u0442 \u0443\u0447\u0435\u0431\u043d\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0437\u0430\u043a\u0440\u0435\u043f\u043b\u044f\u044e\u0449\u0435\u0435 \u043c\u0438\u043a\u0440\u043e\u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043f\u0440\u043e\u0434\u0430\u0436, \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443. \u041a\u0430\u0436\u0434\u0430\u044f \u0442\u0440\u0430\u0435\u043a\u0442\u043e\u0440\u0438\u044f \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043a \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p><strong>\u0426\u0435\u043b\u0438: <\/strong><\/p>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u041e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0442\u0435\u043a\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u0430\u0442\u0440\u0438\u0446\u044b \u00ab\u043d\u0430\u0432\u044b\u043a\u0438 \u2014 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u00bb. <\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u041f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u043e\u0443\u0447\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0432\u0441\u0442\u0440\u0435\u0447\u0438 \u043e\u0434\u0438\u043d \u043d\u0430 \u043e\u0434\u0438\u043d (1-\u043d\u0430-1). <\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u043a\u043e\u0443\u0447\u0438\u043d\u0433\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a. <\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u041f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0442\u044c \u044d\u043f\u0438\u0437\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0443\u0441\u043f\u0435\u0445\u0438 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0445, \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-step-blocks\">\n    <div class=\"uk-child-width-1-2@s  uk-grid-match uk-grid-medium\" data-uk-grid>\n                            <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>1<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae: \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u043e \u0438\u043d\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445<\/div>\n                            <p><span class=\"NormalTextRun SCXW205538135 BCX0\">\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u0447\u043b\u0435\u043d\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0438\u0445 \u043a\u043e\u0443\u0447\u0438\u043d\u0433\u043e\u043c \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0445<\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW205538135 BCX0\"> \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/span><\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>2<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae: \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 <\/div>\n                            <p><span class=\"TextRun SCXW108654303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW108654303 BCX0\">\u0423\u0447\u0438\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0431\u044b\u0442\u044c \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b\u043c\u0438, \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u043c\u0438\u0441\u044f, \u0447\u0435\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b.<\/span><\/span><\/p>\n                                                            <a href=\"\/courses\/helping-clients-succeed-engage-customers\/\" class=\"btn btn-white\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>3<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae: \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 <\/div>\n                            <p><span class=\"TextRun SCXW2099144 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2099144 BCX0\">\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043f\u0443\u0442\u0438 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u043e\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u043d\u0430 \u0432\u044b\u0441\u043e\u043a\u043e\u0435 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/span><\/span><\/p>\n                                                            <a href=\"\/courses\/helping-clients-succeed-advance-decisions\/\" class=\"btn btn-white\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>4<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430\u00ae: \u0432\u0435\u0434\u0451\u043c \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u0432 \u0434\u0443\u0445\u0435 \u00ab\u0432\u044b\u0438\u0433\u0440\u0430\u043b \u2014 \u0432\u044b\u0438\u0433\u0440\u0430\u043b\u00bb <\/div>\n                            <p><span class=\"TextRun SCXW22226118 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22226118 BCX0\">\u0413\u043e\u0442\u043e\u0432\u0438\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u043f\u043e\u0432\u044b\u0448\u0430\u044f \u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/span><\/span><\/p>\n                                                            <a href=\"http:\/\/127.0.0.1:8081\/courses\/helping-clients-succeed-negotiate-win-win\/\" class=\"btn btn-white\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-black\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">\u0414\u043e\u0431\u0438\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u0440\u043e\u0440\u044b\u0432\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445<\/h2>                <p>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u044e\u0442 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0435 \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u0435: \u043d\u0443\u0436\u043d\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436, \u043e\u0434\u043d\u0430\u043a\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 \u0442\u0435\u0440\u043f\u0438\u0442 \u043d\u0435\u0443\u0434\u0430\u0447\u0443.<\/p>\n<p>FranklinCovey \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u043a\u043e\u043c\u0430\u043d\u0434, \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u0430\u0445 \u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0449\u0438\u0435 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438 \u0443\u0441\u043a\u043e\u0440\u044f\u044e\u0449\u0438\u0435 \u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n                                    <div class=\"cta\">\n                                                            <a href=\"http:\/\/127.0.0.1:8081\/why-franklincovey\/create-breakthrough-results\/the-helping-clients-succeed-hcs-system\/\" target=\"_self\" alt=\"\u0423\u0437\u043d\u0430\u0442\u044c \u043a\u0430\u043a\" class=\"btn btn-primary\">\u0423\u0437\u043d\u0430\u0442\u044c \u043a\u0430\u043a<\/a>\n                                            <\/div>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/negotiate-win-win-785x450-1-1.jpg\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">\u0418\u0441\u0442\u043e\u0440\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Enterprise Rent-A-Car<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-manufacturing-2-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u0423\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043a\u0430\u043a \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u0435\u0440\u0435\u0434\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432<\/h3>\n                                                        <p>Enterprise Rent-A-Car \u0441\u0442\u0440\u0435\u043c\u0438\u043b\u0430\u0441\u044c \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0432\u0441\u0435\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0440\u043e\u0441\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0434\u043b\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432. \u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u043c\u043e\u0433\u043b\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u0437\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0435\u0442 \u043f\u043e\u0434\u043d\u044f\u0442\u044c\u0441\u044f \u0441 \u043d\u0438\u0436\u043d\u0438\u0445 \u043f\u043e\u0437\u0438\u0446\u0438\u0439 \u0440\u044b\u043d\u043a\u0430 \u0430\u0440\u0435\u043d\u0434\u044b \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0439 \u0434\u043e \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0449\u0438\u0445.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/enterprise-rent-a-car?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435\"\n                                    >\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>\u041e\u043f\u044b\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u2014 \u043d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-4-300x520-1-5.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u041f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0437\u0432\u0435\u043d\u0430 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u043b\u044e\u0434\u0435\u0439 \u0438 \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b<\/h3>\n                                                        <p>\u0423 \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043d\u0430 \u0437\u0430\u043f\u0430\u0434\u0435 \u0421\u0428\u0410 \u0431\u044b\u043b\u0430 \u043e\u0447\u0435\u043d\u044c \u0448\u0438\u0440\u043e\u043a\u0430\u044f \u043c\u0438\u0441\u0441\u0438\u044f \u0438 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0445\u043e\u0440\u043e\u0448\u0438\u0445 \u0438\u0434\u0435\u0439. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e FranklinCovey All Access Pass<sup>&reg;<\/sup> \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u043c\u043e\u0433\u043b\u0430 \u0440\u0430\u0441\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u044b, \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0438\u0442\u044c \u043b\u044e\u0434\u0435\u0439 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u044b \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/nonprofit?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435\"\n                                    >\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>PepsiCo Food<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-manufacturing-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u044d\u043c\u043f\u0430\u0442\u0438\u0447\u043d\u044b\u0445 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438<\/h3>\n                                                        <p>PepsiCo Foods North America \u0441\u0442\u0440\u0435\u043c\u0438\u043b\u0430\u0441\u044c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0441 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u043c, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0443\u0441\u043b\u043e\u0436\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u043e \u043c\u0435\u0440\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f. \u041f\u043e\u0434\u043e\u0431\u0440\u0430\u0432 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b FranklinCovey All Access Pass<sup>&reg;<\/sup>, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443 CORE Leadership \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u044d\u043c\u043f\u0430\u0442\u0438\u0447\u043d\u044b\u0445 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430 \u0432\u0441\u0435\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/pepsico-food?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435\"\n                                    >\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Whirlpool<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-1-300x520-1-2.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u043e\u0435 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/h3>\n                                                        <p>Whirlpool \u0438\u0441\u043a\u0430\u043b\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043e\u0442\u0434\u0435\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436. \u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u00ab4 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u044b \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f\u00bb<sup>&reg;<\/sup> \u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0445 \u2014 \u0438 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e 5,7 \u043c\u043b\u043d \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0443\u0436\u0435 \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0435 90 \u0434\u043d\u0435\u0439.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/whirlpool?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435\"\n                                    >\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">\u0412\u044b\u0434\u0435\u043b\u044f\u0439\u0442\u0435\u0441\u044c \u043f\u043e-\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443. \u041f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u0440\u043e\u0434\u0430\u0436.<\/div>\n                                        <p>\u0421\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u043c FranklinCovey \u0441\u0435\u0433\u043e\u0434\u043d\u044f, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u0448\u0438\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442.<\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                                            <div class=\"hs-form-html\" data-region=\"na2\" data-form-id=\"8ea3b607-8d8f-4105-802e-b8806e050db7\" data-portal-id=\"\"><\/div>\n                        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":55397,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-55517","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/pages\/55517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/comments?post=55517"}],"version-history":[{"count":0,"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/pages\/55517\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/pages\/55397"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/ru\/wp-json\/wp\/v2\/media?parent=55517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}