{"id":55710,"date":"2026-09-13T13:38:23","date_gmt":"2026-09-13T20:38:23","guid":{"rendered":"http:\/\/127.0.0.1:8081\/?page_id=55710"},"modified":"2026-09-13T13:38:23","modified_gmt":"2026-09-13T20:38:23","slug":"align-purpose-and-performance","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/kz\/courses\/6-critical-practices\/align-purpose-and-performance\/","title":{"rendered":"1-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430: \u041c\u0430\u049b\u0441\u0430\u0442\u0442\u044b\u04a3 \u043c\u04d9\u043d\u0456 \u043c\u0435\u043d \u043d\u04d9\u0442\u0438\u0436\u0435\u043d\u0456 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u044b\u0440\u044b\u04a3\u044b\u0437"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/\" alt=\"\u0411\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043c\u0430\u043b\u0430\u0440\">\u0411\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043c\u0430\u043b\u0430\u0440<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/6-critical-practices\/\" alt=\"\u041a\u043e\u043c\u0430\u043d\u0434\u0430\u043d\u044b \u0431\u0430\u0441\u049b\u0430\u0440\u0443\u0434\u044b\u04a3 \u0430\u0441\u0430 \u043c\u0430\u04a3\u044b\u0437\u0434\u044b 6 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0441\u044b\u00ae\">\u041a\u043e\u043c\u0430\u043d\u0434\u0430\u043d\u044b \u0431\u0430\u0441\u049b\u0430\u0440\u0443\u0434\u044b\u04a3 \u0430\u0441\u0430 \u043c\u0430\u04a3\u044b\u0437\u0434\u044b 6 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0441\u044b<sup>&reg;<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>1-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430: <br>\u041c\u0430\u049b\u0441\u0430\u0442\u0442\u044b\u04a3 \u043c\u04d9\u043d\u0456 \u043c\u0435\u043d \u043d\u04d9\u0442\u0438\u0436\u0435\u043d\u0456 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u044b\u0440\u044b\u04a3\u044b\u0437<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta-courses\">\n\t\t\t\t\t<div class=\"uk-flex\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/6-critical-practices\/communicate-as-a-coach\/\">2-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 <span class=\"cta-arrow\"><\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/habit3-610x480-2.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">\u0422\u0430\u043b\u0434\u0430\u0443 \u0435\u0441\u0435\u0431\u0456<\/p>\n                        <div class=\"title\">\u0416\u0418 \u0430\u0440\u049b\u044b\u043b\u044b \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f: \u0430\u0434\u0430\u043c\u043d\u044b\u04a3 \u0448\u0435\u0448\u0443\u0448\u0456 \u0440\u04e9\u043b\u0456 <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>\u0422\u04af\u0431\u0435\u0433\u0435\u0439\u043b\u0456 \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440\u0434\u0456, \u0441\u0435\u043d\u0456\u043c\u0434\u0456 \u0436\u04d9\u043d\u0435 \u0416\u0418-\u0434\u0456 \u0437\u0435\u0440\u0442\u0442\u0435\u04a3\u0456\u0437<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-ai-transformation-human-imperative?x=6WXEFV&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"\u0416\u04af\u043a\u0442\u0435\u0443\">\u0416\u04af\u043a\u0442\u0435\u0443 <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">\u0422\u0435\u0433\u0456\u043d \u043d\u04b1\u0441\u049b\u0430\u0443\u043b\u044b\u049b<\/p>\n                        <div class=\"title\">\u041a\u04d9\u0441\u0456\u0431\u0438 \u049b\u0430\u0436\u0443\u0434\u0430\u043d \u0441\u0435\u0440\u043f\u0456\u043b\u0456\u0441\u043a\u0435 <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>\u049a\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0434\u0456\u04a3 \u0436\u04b1\u043c\u044b\u0441\u049b\u0430 \u0431\u0435\u0440\u0456\u043b\u0433\u0435\u043d\u0434\u0456\u0433\u0456\u043d \u0436\u04d9\u043d\u0435 \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0435\u0440\u0456\u043d \u0430\u0440\u0442\u0442\u044b\u0440\u044b\u04a3\u044b\u0437<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-from-burnout-to-breakthrough?x=6WXEFV&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"\u0416\u04af\u043a\u0442\u0435\u0443\">\u0416\u04af\u043a\u0442\u0435\u0443 <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">\u0422\u0435\u0433\u0456\u043d \u043d\u04b1\u0441\u049b\u0430\u0443\u043b\u044b\u049b<\/p>\n                        <div class=\"title\">\u0422\u04af\u0431\u0435\u0433\u0435\u0439\u043b\u0456 \u04e9\u0437\u0433\u0435\u0440\u0456\u0441 \u043a\u04e9\u043f, \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b \u0430\u0437 <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>\u041a\u04d9\u0441\u0456\u0431\u0438 \u049b\u0430\u0436\u0443 \u043c\u0435\u043d \u0436\u04b1\u043c\u044b\u0441\u049b\u0430 \u049b\u044b\u0437\u044b\u0493\u0443\u0448\u044b\u043b\u044b\u049b\u0442\u044b\u04a3 \u0442\u04e9\u043c\u0435\u043d\u0434\u0435\u0443\u0456\u043d\u0435 \u0441\u0435\u0431\u0435\u043f \u0431\u043e\u043b\u0430\u0442\u044b\u043d \u0430\u043b\u0448\u0430\u049b\u0442\u044b\u049b<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-too-much-disruption?x=6WXEFV&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"\u0416\u04af\u043a\u0442\u0435\u0443\">\u0416\u04af\u043a\u0442\u0435\u0443 <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">\u0422\u0456\u043a\u0435\u043b\u0435\u0439 \u044d\u0444\u0438\u0440\u0434\u0435\u0433\u0456 \u0432\u0435\u0431\u0438\u043d\u0430\u0440<\/p>\n                        <div class=\"title\">\u0422\u04af\u0431\u0435\u0433\u0435\u0439\u043b\u0456 \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u043d \u0430\u0439\u049b\u044b\u043d \u0431\u0430\u0493\u044b\u0442\u049b\u0430 <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>James Patterson \u0436\u04d9\u043d\u0435 Patrick Leddin, Ph.D. \u049b\u0430\u0442\u044b\u0441\u0443\u044b\u043c\u0435\u043d<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/www.franklincovey.com\/events\/webcast-series\/from-disruption-to-direction\/\" class=\"btn btn-primary\" target=\"_self\" alt=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\">\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_69b99b29c41fa1ab05c2ea429ffd5504\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>\u049a\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0434\u0456\u04a3 \u0442\u0435\u043a 27%-\u044b \u0436\u04b1\u043c\u044b\u0441\u0442\u0430\u0493\u044b \u04e9\u0437 \u0440\u04e9\u043b\u0456\u043d \u0442\u043e\u043b\u044b\u049b \u0442\u04af\u0441\u0456\u043d\u0435\u0442\u0456\u043d\u0456\u043d \u0430\u0439\u0442\u0430\u0434\u044b. \u2014 FranklinCovey Insights\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>\u041a\u04e9\u043f\u0442\u0435\u0433\u0435\u043d \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043b\u0435\u0440 \u0442\u0456\u043a\u0435\u043b\u0435\u0439 \u049b\u0430\u0440\u0430\u043c\u0430\u0493\u044b\u043d\u0434\u0430\u0493\u044b \u049b\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440 \u04e9\u0437 \u0436\u04b1\u043c\u044b\u0441\u044b\u043d \u043e\u043d\u0441\u044b\u0437 \u0434\u0430 \u0442\u04af\u0441\u0456\u043d\u0435\u0434\u0456 \u0434\u0435\u043f \u043e\u0439\u043b\u0430\u0439\u0434\u044b, \u0431\u0456\u0440\u0430\u049b \u0431\u0456\u0437\u0434\u0456\u04a3 \u0437\u0435\u0440\u0442\u0442\u0435\u0443\u0456\u043c\u0456\u0437 \u043e\u043b\u0430\u0439 \u0435\u043c\u0435\u0441 \u0435\u043a\u0435\u043d\u0456\u043d \u043a\u04e9\u0440\u0441\u0435\u0442\u0435\u0434\u0456. \u0421\u043e\u043d\u0434\u044b\u049b\u0442\u0430\u043d <em>\u041a\u043e\u043c\u0430\u043d\u0434\u0430\u043d\u044b \u0431\u0430\u0441\u049b\u0430\u0440\u0443\u0434\u044b\u04a3 \u0430\u0441\u0430 \u043c\u0430\u04a3\u044b\u0437\u0434\u044b 6 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0441\u044b\u043d\u044b\u04a3<\/em> \u0431\u0456\u0440\u0456\u043d\u0448\u0456\u0441\u0456 <strong>\u0430\u0439\u049b\u044b\u043d\u0434\u044b\u049b\u049b\u0430<\/strong> \u0430\u0440\u043d\u0430\u043b\u0493\u0430\u043d.<\/p>\n<p>\u0410\u0434\u0430\u043c\u0434\u0430\u0440 \u04e9\u0437 \u0436\u04b1\u043c\u044b\u0441\u044b \u043c\u0435\u043d \u043e\u043d\u044b\u04a3 \u043c\u0430\u04a3\u044b\u0437\u044b\u043d \u0442\u04af\u0441\u0456\u043d\u0433\u0435\u043d\u0434\u0435, \u0436\u04b1\u043c\u044b\u0441\u049b\u0430 \u043a\u04e9\u0431\u0456\u0440\u0435\u043a \u044b\u043d\u0442\u0430 \u049b\u043e\u044f\u0434\u044b. \u041a\u043e\u043c\u0430\u043d\u0434\u0430\u043d\u044b\u04a3 \u043c\u0438\u0441\u0441\u0438\u044f\u0441\u044b\u043d \u04af\u043d\u0435\u043c\u0456 \u0430\u0439\u049b\u044b\u043d\u0434\u0430\u043f, \u043c\u04af\u0448\u0435\u043b\u0435\u0440\u0456\u043d\u0456\u04a3 \u0440\u04e9\u043b\u0434\u0435\u0440\u0456 \u043c\u0435\u043d \u043c\u0430\u049b\u0441\u0430\u0442\u0442\u0430\u0440\u044b\u043d \u043d\u0430\u049b\u0442\u044b\u043b\u0430\u0439\u0442\u044b\u043d \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u044b \u043d\u044b\u0493\u0430\u0439\u0442\u0430\u0434\u044b, \u0431\u0430\u0441\u0442\u044b \u0431\u0430\u0441\u044b\u043c\u0434\u044b\u049b\u0442\u0430\u0440 \u0442\u04e9\u04a3\u0456\u0440\u0435\u0433\u0456\u043d\u0434\u0435 \u0431\u0456\u0440\u043b\u0456\u043a \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0442\u044b\u0440\u0430\u0434\u044b \u0436\u04d9\u043d\u0435 \u043e\u0440\u044b\u043d\u0434\u0430\u0443 \u0441\u0430\u043f\u0430\u0441\u044b \u043c\u0435\u043d \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0456\u043b\u0456\u043a\u0442\u0456 \u0430\u0440\u0442\u0442\u044b\u0440\u0430\u0434\u044b.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-gray\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">\u0421\u0456\u0437\u0434\u0456\u04a3 \u043c\u0438\u0441\u0441\u0438\u044f\u04a3\u044b\u0437 \u049b\u0430\u043d\u0434\u0430\u0439?<\/h2>                <p>\u0410\u0434\u0430\u043c\u0493\u0430 \u04d9\u0440\u0435\u043a\u0435\u0442 \u0435\u0442\u0443\u0433\u0435 \u043c\u04d9\u043d\u0434\u0456 \u043c\u0430\u049b\u0441\u0430\u0442 \u0442\u04af\u0440\u0442\u043a\u0456 \u0431\u043e\u043b\u0430\u0434\u044b. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0436\u04b1\u043c\u044b\u0441\u0442\u044b\u04a3 \u043d\u0435 \u04af\u0448\u0456\u043d \u0436\u0430\u0441\u0430\u043b\u0430\u0442\u044b\u043d\u044b\u043d \u0442\u04af\u0441\u0456\u043d\u0431\u0435\u0441\u0435, \u043e\u0493\u0430\u043d \u0434\u0435\u0433\u0435\u043d \u044b\u043d\u0442\u0430\u0441\u044b \u0442\u04e9\u043c\u0435\u043d\u0434\u0435\u0443\u0456 \u043c\u04af\u043c\u043a\u0456\u043d. \u04b0\u0439\u044b\u043c\u043d\u044b\u04a3 \u043c\u0438\u0441\u0441\u0438\u044f\u0441\u044b \u043c\u0435\u043d \u0431\u043e\u043b\u0430\u0448\u0430\u049b\u049b\u0430 \u043a\u04e9\u0437\u049b\u0430\u0440\u0430\u0441\u044b\u043d \u0436\u04d9\u043d\u0435 \u043e\u043b\u0430\u0440\u0434\u044b \u049b\u043e\u043b\u0434\u0430\u0443\u0434\u0430\u0493\u044b \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043d\u044b\u04a3 \u043c\u0430\u049b\u0441\u0430\u0442\u044b\u043d \u043d\u0430\u049b\u0442\u044b \u0442\u04af\u0441\u0456\u043d\u0443 \u0436\u04b1\u043c\u044b\u0441\u049b\u0430 \u0430\u0439\u049b\u044b\u043d \u0431\u0430\u0493\u044b\u0442 \u043f\u0435\u043d \u0442\u0435\u0440\u0435\u04a3 \u043c\u04d9\u043d \u0431\u0435\u0440\u0435\u0434\u0456.<\/p>\n                                    <div class=\"cta\">\n                                                            <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\" alt=\"\u04e8\u0437 \u043c\u0438\u0441\u0441\u0438\u044f\u04a3\u044b\u0437\u0434\u044b \u0442\u04b1\u0436\u044b\u0440\u044b\u043c\u0434\u0430\u04a3\u044b\u0437\" class=\"btn btn-primary\">\u04e8\u0437 \u043c\u0438\u0441\u0441\u0438\u044f\u04a3\u044b\u0437\u0434\u044b \u0442\u04b1\u0436\u044b\u0440\u044b\u043c\u0434\u0430\u04a3\u044b\u0437<\/a>\n                                            <\/div>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/habit2-785x450-1-1.jpg\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-pull-quote\">\n    <img decoding=\"async\" class=\"quote\" src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/quote.png\" alt=\"Quote PNG\">\n    <div class=\"quote-inner\">\n        <h2>\u0410\u0434\u0430\u043c\u0434\u0430\u0440 \u0431\u04b1\u0440\u044b\u043d\u0493\u044b\u0434\u0430\u043d \u0434\u0430 \u043a\u04e9\u043f \u043a\u04af\u0448 \u0436\u04b1\u043c\u0441\u0430\u043f \u0436\u04b1\u043c\u044b\u0441 \u0456\u0441\u0442\u0435\u0439\u0434\u0456, \u0431\u0456\u0440\u0430\u049b \u0430\u0439\u049b\u044b\u043d\u0434\u044b\u049b \u043f\u0435\u043d \u0431\u043e\u043b\u0430\u0448\u0430\u049b\u049b\u0430 \u043a\u04e9\u0437\u049b\u0430\u0440\u0430\u0441 \u0431\u043e\u043b\u043c\u0430\u0493\u0430\u043d\u0434\u044b\u049b\u0442\u0430\u043d, \u0430\u043b\u0493\u0430 \u0456\u043b\u0433\u0435\u0440\u0456\u043b\u0435\u0439 \u0430\u043b\u043c\u0430\u0439\u0434\u044b. \u0428\u044b\u043d \u043c\u04d9\u043d\u0456\u043d\u0434\u0435, \u043e\u043b\u0430\u0440 \u0431\u0430\u0440 \u043a\u04af\u0448\u0456\u043c\u0435\u043d \u0430\u0440\u049b\u0430\u043d\u0434\u044b \u0438\u0442\u0435\u0440\u0443\u0433\u0435 \u0442\u044b\u0440\u044b\u0441\u049b\u0430\u043d\u0434\u0430\u0439.<\/h2>\n        <p class=\"quote-author\">&mdash; \u0421\u0442\u0438\u0432\u0435\u043d \u0420. \u041a\u043e\u0432\u0438<\/p>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-circumstances\">\n\t\t<div class=\"uk-grid-medium uk-child-width-1-3@l uk-child-width-1-2@m circumstance-list\" data-uk-grid data-uk-height-match=\"target: .circumstance\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">1-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/div>\n\t\t\t\t\t\t<div class=\"title\">\u041c\u0430\u049b\u0441\u0430\u0442\u0442\u044b\u04a3 \u043c\u04d9\u043d\u0456 \u043c\u0435\u043d \u043d\u04d9\u0442\u0438\u0436\u0435\u043d\u0456 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u044b\u0440\u044b\u04a3\u044b\u0437<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/habit3-785x450-2-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u043c\u04af\u0448\u0435\u043b\u0435\u0440\u0456\u043d\u0435 \u04e9\u0437 \u0440\u04e9\u043b\u0456 \u043c\u0435\u043d \u043c\u0430\u049b\u0441\u0430\u0442\u0442\u0430\u0440\u044b\u043d\u044b\u04a3 \u0448\u0430\u0431\u044b\u0442 \u0431\u0435\u0440\u0435\u0442\u0456\u043d, \u043c\u04d9\u043d\u0434\u0456 \u043c\u0438\u0441\u0441\u0438\u044f\u043c\u0435\u043d \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u044b\u043d \u0442\u04af\u0441\u0456\u043d\u0443\u0433\u0435 \u043a\u04e9\u043c\u0435\u043a\u0442\u0435\u0441\u0456\u043f, \u0431\u0430\u0440 \u043a\u04af\u0448\u0456\u043d \u0441\u0430\u043b\u0443\u0493\u0430 \u044b\u043d\u0442\u0430\u043b\u0430\u043d\u0434\u044b\u0440\u044b\u04a3\u044b\u0437. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">2-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/div>\n\t\t\t\t\t\t<div class=\"title\">\u041a\u043e\u0443\u0447\u0438\u043d\u0433 \u0442\u04d9\u0441\u0456\u043b\u0456\u043c\u0435\u043d \u049b\u0430\u0440\u044b\u043c-\u049b\u0430\u0442\u044b\u043d\u0430\u0441 \u0436\u0430\u0441\u0430\u04a3\u044b\u0437<br><br><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/onboarding-785x450-1-2-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u0421\u04b1\u0440\u0430\u049b \u049b\u043e\u0439\u044b\u043f, \u0442\u044b\u04a3\u0434\u0430\u043f, \u0431\u0430\u0493\u044b\u0442 \u0431\u0435\u0440\u0443 \u0430\u0440\u049b\u044b\u043b\u044b \u0430\u0434\u0430\u043c\u0434\u0430\u0440\u0434\u044b\u04a3 \u04d9\u043b\u0435\u0443\u0435\u0442\u0456\u043d \u0430\u0448\u044b\u04a3\u044b\u0437. \u041e\u043b\u0430\u0440\u0434\u044b\u04a3 \u0434\u0435\u0440\u0431\u0435\u0441 \u043e\u0439\u043b\u0430\u0443 \u0436\u04d9\u043d\u0435 \u043c\u04d9\u0441\u0435\u043b\u0435 \u0448\u0435\u0448\u0443 \u049b\u0430\u0431\u0456\u043b\u0435\u0442\u0456\u043d, \u049b\u04b1\u0437\u044b\u0440\u0435\u0442\u0442\u0456\u043b\u0456\u0433\u0456\u043d, \u0441\u0435\u043d\u0456\u043c\u0456 \u043c\u0435\u043d \u0436\u0430\u0443\u0430\u043f\u043a\u0435\u0440\u0448\u0456\u043b\u0456\u0433\u0456\u043d \u0434\u0430\u043c\u044b\u0442\u044b\u04a3\u044b\u0437. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/courses\/6-critical-practices\/communicate-as-a-coach\/\"\n                            \talt=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">3-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/div>\n\t\t\t\t\t\t<div class=\"title\">\u0414\u0430\u043c\u044b\u0442\u0443 \u04af\u0448\u0456\u043d \u04e9\u043a\u0456\u043b\u0435\u0442\u0442\u0456\u043a \u0431\u0435\u0440\u0456\u04a3\u0456\u0437<br><br><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/courage-785x450-1-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u04d8\u0440 \u0430\u0434\u0430\u043c\u043d\u044b\u04a3 \u043c\u044b\u049b\u0442\u044b \u049b\u044b\u0440\u043b\u0430\u0440\u044b\u043d \u043f\u0430\u0439\u0434\u0430\u043b\u0430\u043d\u044b\u04a3\u044b\u0437, \u043e\u043b\u049b\u044b\u043b\u044b\u049b\u0442\u0430\u0440\u0434\u044b \u0442\u043e\u043b\u044b\u049b\u0442\u044b\u0440\u044b\u04a3\u044b\u0437, \u0434\u0430\u043c\u044b\u0442\u0430\u0442\u044b\u043d \u0442\u0430\u043f\u0441\u044b\u0440\u043c\u0430\u043b\u0430\u0440 \u0431\u0435\u0440\u0456\u04a3\u0456\u0437 \u0436\u04d9\u043d\u0435 \u0436\u0430\u0443\u0430\u043f\u043a\u0435\u0440\u0448\u0456\u043b\u0456\u043a\u0442\u0456 \u0430\u0439\u049b\u044b\u043d\u0434\u0430\u04a3\u044b\u0437. \u0411\u04b1\u043b \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043c\u04af\u0448\u0435\u043b\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u0435\u0440\u0431\u0435\u0441\u0442\u0456\u0433\u0456\u043d \u0436\u04d9\u043d\u0435 \u0442\u0430\u0431\u044b\u0441\u049b\u0430 \u049b\u0430\u0436\u0435\u0442\u0442\u0456 \u0434\u0430\u0493\u0434\u044b\u043b\u0430\u0440\u044b\u043d \u0434\u0430\u043c\u044b\u0442\u0430\u0434\u044b. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/courses\/6-critical-practices\/delegate-to-elevate\/\"\n                            \talt=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">4-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/div>\n\t\t\t\t\t\t<div class=\"title\">\u041a\u0435\u0440\u0456 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u044b \u0434\u0430\u043c\u0443\u0434\u044b\u04a3 \u049b\u043e\u0437\u0493\u0430\u0443\u0448\u044b \u043a\u04af\u0448\u0456\u043d\u0435 \u0430\u0439\u043d\u0430\u043b\u0434\u044b\u0440\u044b\u04a3\u044b\u0437<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/feedback-fuel-785x450-1-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u0411\u0430\u0441\u0448\u044b\u043b\u0430\u0440 \u043c\u0435\u043d \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043b\u0430\u0440\u0493\u0430 \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0456\u043b\u0456\u043a\u0442\u0456 \u0431\u0456\u0440\u0433\u0435 \u0430\u0440\u0442\u0442\u044b\u0440\u0443\u0493\u0430 \u043a\u04e9\u043c\u0435\u043a\u0442\u0435\u0441\u0435\u0442\u0456\u043d \u0441\u044b\u043d\u0430\u043b\u0493\u0430\u043d \u043a\u0435\u0440\u0456 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441 \u04af\u043b\u0433\u0456\u0441\u0456 \u0430\u0440\u049b\u044b\u043b\u044b \u049b\u0443\u0430\u0442\u0442\u044b \u043e\u049b\u0443 \u0442\u0435\u0442\u0456\u0433\u0456\u043d \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0442\u044b\u0440\u044b\u04a3\u044b\u0437. <br><br><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/courses\/6-critical-practices\/use-feedback-as-fuel\/\"\n                            \talt=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">5-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/div>\n\t\t\t\t\t\t<div class=\"title\">\u049a\u0443\u0430\u0442\u0442\u044b \u0441\u0430\u0440\u049b\u044b\u043c\u0430\u0439, \u0442\u043e\u043b\u044b\u049b\u0442\u044b\u0440\u044b\u04a3\u044b\u0437<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/working-785x450-1-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u049a\u0443\u0430\u0442\u0442\u044b \u0430\u0437\u0430\u0439\u0442\u0430\u0442\u044b\u043d \u043a\u0435\u04a3 \u0442\u0430\u0440\u0430\u043b\u0493\u0430\u043d \u0441\u0435\u0431\u0435\u043f\u0442\u0435\u0440\u0434\u0456 \u0436\u043e\u0439\u044b\u043f, \u04b1\u0437\u0430\u049b \u043c\u0435\u0440\u0437\u0456\u043c\u0434\u0456 \u0442\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u043a\u043a\u0435 \u0436\u0435\u0442\u0435\u043b\u0435\u0439\u0442\u0456\u043d \u049b\u0430\u043b\u043f\u044b\u043d\u0430 \u043a\u0435\u043b\u0443 \u04d9\u0434\u0435\u0442\u0442\u0435\u0440\u0456\u043d \u04b1\u0441\u0442\u0430\u043d\u044b\u04a3\u044b\u0437. \u041a\u043e\u043c\u0430\u043d\u0434\u0430\u04a3\u044b\u0437\u0493\u0430 \u04e9\u0437\u0456\u043d \u0436\u0430\u04a3\u0430\u0440\u0442\u0443\u0434\u044b\u04a3 \u04af\u043b\u0433\u0456\u0441\u0456\u043d \u043a\u04e9\u0440\u0441\u0435\u0442\u0456\u04a3\u0456\u0437. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/courses\/6-critical-practices\/gain-dont-drain-energy\/\"\n                            \talt=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">6-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/div>\n\t\t\t\t\t\t<div class=\"title\">\u0416\u0435\u043a\u0435 1:1 \u043a\u0435\u0437\u0434\u0435\u0441\u0443\u043b\u0435\u0440\u0434\u0456 \u0442\u0430\u0431\u044b\u0441\u049b\u0430 \u0436\u0435\u0442\u0443 \u04af\u0448\u0456\u043d \u043f\u0430\u0439\u0434\u0430\u043b\u0430\u043d\u044b\u04a3\u044b\u0437<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/connection-785x450-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u041c\u0435\u04a3\u0433\u0435\u0440\u0433\u0435\u043d \u0442\u04d9\u0441\u0456\u043b\u0434\u0435\u0440\u0456\u04a3\u0456\u0437\u0434\u0456 \u049b\u043e\u043b\u0434\u0430\u043d\u044b\u043f, \u04d9\u0440 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043c\u04af\u0448\u0435\u0441\u0456\u043c\u0435\u043d \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u04d9\u0440\u0456 \u043c\u0430\u0437\u043c\u04b1\u043d\u0434\u044b \u0436\u0435\u043a\u0435 1:1 \u043a\u0435\u0437\u0434\u0435\u0441\u0443 \u04e9\u0442\u043a\u0456\u0437\u0456\u04a3\u0456\u0437. \u049a\u0430\u0440\u044b\u043c-\u049b\u0430\u0442\u044b\u043d\u0430\u0441\u0442\u044b \u043d\u044b\u0493\u0430\u0439\u0442\u044b\u043f, \u0430\u0439\u049b\u044b\u043d\u0434\u044b\u049b\u0442\u044b, \u043c\u0456\u043d\u0434\u0435\u0442\u0442\u0435\u043c\u0435\u0433\u0435 \u0431\u0435\u0440\u0456\u043a\u0442\u0456\u043a\u0442\u0456 \u0436\u04d9\u043d\u0435 \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u043d\u04d9\u0442\u0438\u0436\u0435\u043d\u0456 \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0456\u04a3\u0456\u0437. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/courses\/6-critical-practices\/leverage-1-on-1s-to-win\/\"\n                            \talt=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">\u041a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b\u0442\u044b \u0434\u0430\u043c\u044b\u0442\u0443\u0434\u0430\u0493\u044b \u0442\u0430\u0431\u044b\u0441 \u0442\u0430\u0440\u0438\u0445\u0442\u0430\u0440\u044b<\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Taylor Corporation<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-team-1-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u0411\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u0434\u044b \u0434\u0430\u043c\u044b\u0442\u0443 \u0436\u04d9\u043d\u0435 \u049b\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0434\u0456\u04a3 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u0433\u0456\u043d \u043a\u0435\u04a3\u0435\u0439\u0442\u0443<\/h3>\n                                                        <p>Taylor \u049b\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0434\u0456 \u0442\u0430\u0440\u0442\u0443\u0493\u0430, \u04b1\u0441\u0442\u0430\u043f \u049b\u0430\u043b\u0443\u0493\u0430 \u0436\u04d9\u043d\u0435 \u043e\u043b\u0430\u0440\u0434\u044b\u04a3 \u0436\u04b1\u043c\u044b\u0441\u049b\u0430 \u044b\u043d\u0442\u0430\u0441\u044b\u043d \u0430\u0440\u0442\u0442\u044b\u0440\u0443\u0493\u0430 \u043a\u04e9\u0431\u0456\u0440\u0435\u043a \u0443\u0430\u049b\u044b\u0442 \u043f\u0435\u043d \u043a\u04e9\u04a3\u0456\u043b \u0431\u04e9\u043b\u0443\u0433\u0435 \u04b1\u043c\u0442\u044b\u043b\u0434\u044b. \u00ab\u049a\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0433\u0435 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u043f\u0435\u043d \u0442\u04b1\u0440\u0430\u049b\u0442\u044b\u043b\u044b\u049b \u0431\u0435\u0440\u0443\u00bb \u0434\u0435\u0433\u0435\u043d \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u043c\u0438\u0441\u0441\u0438\u044f\u0441\u044b\u043d\u0430 \u0441\u04af\u0439\u0435\u043d\u0435 \u043e\u0442\u044b\u0440\u044b\u043f, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0430\u0434\u0430\u043c\u0434\u0430\u0440\u0434\u044b\u04a3 \u04e9\u0437\u0434\u0435\u0440\u0456\u043d \u043e\u043d\u044b\u04a3 \u0435\u04a3 \u043c\u0430\u04a3\u044b\u0437\u0434\u044b \u049b\u04b1\u043d\u0434\u044b\u043b\u044b\u0493\u044b \u0434\u0435\u043f \u0441\u0435\u0437\u0456\u043d\u0433\u0435\u043d\u0456\u043d \u049b\u0430\u043b\u0430\u0434\u044b.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/taylor-corporation?x=ML4UVG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                                    >\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>PepsiCo Food<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-manufacturing-2-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u04b0\u0439\u044b\u043c\u043d\u044b\u04a3 \u0431\u0430\u0440\u043b\u044b\u049b \u0434\u0435\u04a3\u0433\u0435\u0439\u0456\u043d\u0434\u0435 \u044d\u043c\u043f\u0430\u0442\u0438\u044f\u0441\u044b \u0436\u043e\u0493\u0430\u0440\u044b \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u0434\u044b \u0434\u0430\u043c\u044b\u0442\u0443<\/h3>\n                                                        <p>PepsiCo Foods North America \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0441\u044b\u043d\u0430 \u043c\u0430\u0437\u043c\u04b1\u043d\u044b \u0443\u0430\u049b\u044b\u0442 \u04e9\u0442\u0435 \u0434\u0430\u043c\u044b\u043f \u043e\u0442\u044b\u0440\u0430\u0442\u044b\u043d \u0436\u04af\u0439\u0435\u043b\u0456 \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b \u043e\u049b\u044b\u0442\u0443 \u049b\u0430\u0436\u0435\u0442 \u0431\u043e\u043b\u0434\u044b. FranklinCovey All Access Pass<sup>&reg;<\/sup> \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0434\u0430\u0440\u044b\u043d \u0456\u0440\u0456\u043a\u0442\u0435\u043f, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u04b1\u0439\u044b\u043c\u043d\u044b\u04a3 \u0431\u0430\u0440\u043b\u044b\u049b \u0434\u0435\u04a3\u0433\u0435\u0439\u0456\u043d\u0434\u0435 \u044d\u043c\u043f\u0430\u0442\u0438\u044f\u0441\u044b \u0434\u0430\u043c\u044b\u0493\u0430\u043d \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u0434\u044b \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0442\u044b\u0440\u0443 \u04af\u0448\u0456\u043d CORE Leadership \u0431\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043c\u0430\u0441\u044b\u043d \u0456\u0441\u043a\u0435 \u049b\u043e\u0441\u0442\u044b.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/pepsico-food?x=ML4UVG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                                    >\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>ODW Logistics<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-planning-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u041a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b\u049b\u0430 \u0436\u0430\u04a3\u0430\u0448\u0430 \u043a\u04e9\u0437\u049b\u0430\u0440\u0430\u0441<\/h3>\n                                                        <p>ODW Logistics \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b\u0442\u044b \u0434\u0430\u043c\u044b\u0442\u0443 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a\u0442\u0435\u0440\u0456 \u0430\u0440\u049b\u044b\u043b\u044b \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043b\u0435\u0440\u0456\u043d\u0456\u04a3 \u04d9\u043b\u0435\u0443\u0435\u0442\u0456\u043d \u0430\u0440\u0442\u0442\u044b\u0440\u0443\u0434\u044b \u043a\u04e9\u0437\u0434\u0435\u0434\u0456. \u041e\u043b\u0430\u0440: \u00ab\u0411\u0456\u0437 \u04af\u0448\u0456\u043d \u0436\u0430\u049b\u0441\u044b \u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b \u0434\u0435\u0433\u0435\u043d \u043d\u0435?\u00bb \u0434\u0435\u0433\u0435\u043d \u0441\u04b1\u0440\u0430\u049b \u049b\u043e\u0439\u044b\u043f, \u043e\u043d\u044b\u04a3 \u0436\u0430\u0443\u0430\u0431\u044b \u043a\u04af\u0442\u043a\u0435\u043d\u043d\u0435\u043d \u043a\u04af\u0440\u0434\u0435\u043b\u0456 \u0435\u043a\u0435\u043d\u0456\u043d \u0442\u04af\u0441\u0456\u043d\u0434\u0456. \u041a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b \u0431\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043c\u0430\u043b\u0430\u0440\u044b \u043e\u0440\u044b\u043d\u0434\u0430\u0443\u0493\u0430 \u0436\u04d9\u043d\u0435 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u043b\u044b\u043f, \u043e\u0439\u043b\u0430\u043d\u0443\u0493\u0430 \u044b\u043d\u0442\u0430\u043b\u0430\u043d\u0434\u044b\u0440\u0443\u044b \u043a\u0435\u0440\u0435\u043a \u0435\u043a\u0435\u043d\u0456 \u0430\u043d\u044b\u049b \u0431\u043e\u043b\u0434\u044b.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/odw-logistics?x=ML4UVG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                                    >\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>ASICS<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-edu8-300x520.png-3.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u041a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b\u0442\u044b \u0434\u0430\u043c\u044b\u0442\u0443, \u04d9\u0440\u0430\u043b\u0443\u0430\u043d\u0434\u044b\u049b \u0436\u04d9\u043d\u0435 \u0438\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u0442\u0456\u043b\u0456\u043a \u0430\u0440\u049b\u044b\u043b\u044b \u0431\u0456\u0440\u0456\u0433\u0443<\/h3>\n                                                        <p>ASICS N.A. \u043e\u04a3 \u04e9\u0437\u0433\u0435\u0440\u0456\u0441 \u04af\u0448\u0456\u043d \u04d9\u0440\u0435\u043a\u0435\u0442 \u049b\u0430\u043d\u0430 \u0435\u043c\u0435\u0441, \u043e\u0439\u043b\u0430\u0443 \u0434\u0430 \u04e9\u0437\u0433\u0435\u0440\u0443\u0456 \u043a\u0435\u0440\u0435\u0433\u0456\u043d \u0442\u04af\u0441\u0456\u043d\u0435\u0434\u0456. \u041f\u0430\u043d\u0434\u0435\u043c\u0438\u044f \u0436\u04b1\u043c\u044b\u0441 \u0456\u0441\u0442\u0435\u0443 \u0436\u04d9\u043d\u0435 \u043e\u049b\u0443 \u049b\u0430\u0442\u044b\u0441\u0443\u0448\u044b\u043b\u0430\u0440\u044b\u043c\u0435\u043d \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0443 \u0442\u04d9\u0441\u0456\u043b\u0434\u0435\u0440\u0456\u043d \u0442\u0435\u0437 \u04e9\u0437\u0433\u0435\u0440\u0442\u043a\u0435\u043d\u0434\u0435, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0431\u0430\u0440\u043b\u044b\u049b \u0434\u0435\u04a3\u0433\u0435\u0439\u0434\u0435 \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b\u0442\u044b \u0434\u0430\u043c\u044b\u0442\u0443\u0493\u0430 \u04af\u043b\u043a\u0435\u043d \u049b\u0430\u0436\u0435\u0442\u0442\u0456\u043b\u0456\u043a \u0431\u0430\u0440\u044b\u043d \u0431\u0430\u0439\u049b\u0430\u0434\u044b. \u041e\u0440\u0442\u0430\u049b \u0442\u0456\u043b \u043c\u0435\u043d \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b\u0442\u044b \u0434\u0430\u043c\u044b\u0442\u0443 \u0436\u04d9\u043d\u0435 \u0438\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u0442\u0456\u043b\u0456\u043a \u043c\u04d9\u0434\u0435\u043d\u0438\u0435\u0442\u0456\u043d \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0442\u044b\u0440\u0443 \u04af\u0448\u0456\u043d FranklinCovey \u043a\u04e9\u043c\u0435\u0433\u0456\u043d\u0435 \u0436\u04af\u0433\u0456\u043d\u0434\u0456.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/asics?x=ML4UVG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b\"\n                                    >\u0422\u043e\u043b\u044b\u0493\u044b\u0440\u0430\u049b<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">\u0411\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b\u04a3\u044b\u0437\u0434\u044b \u04af\u0437\u0434\u0456\u043a \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0434\u0430\u0439\u044b\u043d\u0434\u0430\u04a3\u044b\u0437.<\/div>\n                                        <p>\u0416\u043e\u0493\u0430\u0440\u044b \u0442\u0438\u0456\u043c\u0434\u0456 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043b\u0430\u0440 \u049b\u04b1\u0440\u044b\u043f, \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0436\u0435\u0442\u0443\u0433\u0435 \u043a\u04e9\u043c\u0435\u043a\u0442\u0435\u0441\u0435\u0442\u0456\u043d \u0441\u044b\u043d\u0430\u043b\u0493\u0430\u043d \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u04af\u043b\u0433\u0456\u0441\u0456\u043d \u0430\u043b\u0443 \u04af\u0448\u0456\u043d FranklinCovey \u0441\u0430\u0440\u0430\u043f\u0448\u044b\u0441\u044b\u043c\u0435\u043d \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u044b\u04a3\u044b\u0437.<\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                                            <div class=\"hs-form-html\" data-region=\"\" data-form-id=\"8ea3b607-8d8f-4105-802e-b8806e050db7\" data-portal-id=\"\"><\/div>\n                        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":55406,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-55710","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/comments?post=55710"}],"version-history":[{"count":0,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55710\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55406"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/media?parent=55710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}