{"id":55658,"date":"2026-09-13T12:35:33","date_gmt":"2026-09-13T19:35:33","guid":{"rendered":"http:\/\/127.0.0.1:8081\/?page_id=55658"},"modified":"2026-09-13T12:35:33","modified_gmt":"2026-09-13T19:35:33","slug":"finance","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/kz\/industries\/finance\/","title":{"rendered":"\u0421\u0430\u043b\u0430: \u049b\u0430\u0440\u0436\u044b"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/industries\/\" alt=\"\u0421\u0430\u043b\u0430\u043b\u0430\u0440\">\u0421\u0430\u043b\u0430\u043b\u0430\u0440<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>\u049a\u0430\u0440\u0436\u044b<\/h1>\n\t\t\t\t\t\t\t<div class=\"subtitle\">\u0416\u044b\u043b\u0434\u0430\u043c \u04e9\u0437\u0433\u0435\u0440\u0435\u0442\u0456\u043d \u043e\u0440\u0442\u0430\u0434\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043b\u0430\u0440\u0434\u044b \u044b\u043d\u0442\u0430\u043b\u0430\u043d\u0434\u044b\u0440\u044b\u043f, \u043c\u0430\u04a3\u044b\u0437\u0434\u044b \u0431\u0430\u0441\u0442\u0430\u043c\u0430\u043b\u0430\u0440\u0434\u044b \u0436\u04af\u0437\u0435\u0433\u0435 \u0430\u0441\u044b\u0440\u044b\u04a3\u044b\u0437.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/finance-610x480-1-1.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">\u0422\u0435\u0433\u0456\u043d \u043d\u04b1\u0441\u049b\u0430\u0443\u043b\u044b\u049b<\/p>\n                        <div class=\"title\">\u049a\u0430\u0440\u0436\u044b \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043b\u0430\u0440\u044b\u043d \u049b\u0430\u043b\u0430\u0439 \u0448\u0430\u0431\u044b\u0442\u0442\u0430\u043d\u0434\u044b\u0440\u044b\u043f, \u043e\u043b\u0430\u0440\u0493\u0430 \u049b\u0430\u0439\u0442\u0430 \u0441\u0435\u0440\u043f\u0456\u043d \u0431\u0435\u0440\u0435 \u0430\u043b\u0430\u0434\u044b <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>\u049a\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0434\u0456 \u044b\u043d\u0442\u0430\u043b\u0430\u043d\u0434\u044b\u0440\u0443 \u04e9\u043d\u0435\u0440\u0456<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-employee-engagement-finance?x=eNw7ps&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"\u0416\u04af\u043a\u0442\u0435\u0443\">\u0416\u04af\u043a\u0442\u0435\u0443<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">\u0422\u0435\u0433\u0456\u043d \u043d\u04b1\u0441\u049b\u0430\u0443\u043b\u044b\u049b<\/p>\n                        <div class=\"title\">\u049a\u0430\u0440\u0436\u044b \u0441\u0430\u043b\u0430\u0441\u044b\u043d\u044b\u04a3 \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440\u0434\u0456 \u0430\u043b\u0493\u0430 \u0436\u044b\u043b\u0436\u0443\u0493\u0430 \u049b\u0430\u043b\u0430\u0439 \u0430\u0439\u043d\u0430\u043b\u0434\u044b\u0440\u0430\u0434\u044b <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>\u0422\u04b1\u0440\u0430\u049b\u0441\u044b\u0437\u0434\u044b\u049b\u0442\u0430\u043d \u0441\u0435\u043d\u0456\u043c\u0434\u0456 \u0456\u043b\u0433\u0435\u0440\u0456\u043b\u0435\u0443\u0433\u0435<br \/>&nbsp;<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-financial-disruption?x=eNw7ps&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"\u0416\u04af\u043a\u0442\u0435\u0443\">\u0416\u04af\u043a\u0442\u0435\u0443<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">\u0422\u0435\u0433\u0456\u043d \u043d\u04b1\u0441\u049b\u0430\u0443\u043b\u044b\u049b<\/p>\n                        <div class=\"title\">\u0416\u044b\u043b\u0434\u0430\u043c \u04e9\u0437\u0433\u0435\u0440\u0435\u0442\u0456\u043d \u049b\u0430\u0440\u0436\u044b \u0441\u0430\u043b\u0430\u0441\u044b\u043d\u0434\u0430 \u0431\u0456\u0440\u043b\u0435\u0441\u043a\u0435\u043d \u04d9\u0440\u0435\u043a\u0435\u0442\u043a\u0435 \u0436\u04b1\u043c\u044b\u043b\u0434\u044b\u0440\u044b\u04a3\u044b\u0437 <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>\u04e8\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440 \u049b\u0443\u0430\u0442\u044b<br \/>&nbsp;<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-financial-change?x=eNw7ps&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"\u0416\u04af\u043a\u0442\u0435\u0443\">\u0416\u04af\u043a\u0442\u0435\u0443<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">\u0411\u043b\u043e\u0433<\/p>\n                        <div class=\"title\">\u049a\u0430\u0440\u0436\u044b\u0434\u0430\u0493\u044b \u0446\u0438\u0444\u0440\u043b\u044b\u049b \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043d\u044b \u0431\u0438\u0437\u043d\u0435\u0441\u0442\u0456\u04a3 \u043d\u0430\u049b\u0442\u044b \u043d\u04d9\u0442\u0438\u0436\u0435\u0441\u0456\u043d\u0435 \u0430\u0439\u043d\u0430\u043b\u0434\u044b\u0440\u044b\u04a3\u044b\u0437<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"http:\/\/127.0.0.1:8081\/blog\/digital-transformation-in-financial-services\/\" class=\"btn btn-white\" target=\"_self\" alt=\"\u041e\u049b\u0443\">\u041e\u049b\u0443<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_bd01eeb61ad0bfa2b2cde91fbc090cf2\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>\u049a\u0430\u0440\u0436\u044b \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b \u0431\u04b1\u0440\u044b\u043d-\u0441\u043e\u04a3\u0434\u044b \u0431\u043e\u043b\u043c\u0430\u0493\u0430\u043d \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440\u0433\u0435 \u0442\u0430\u043f \u0431\u043e\u043b\u0443\u0434\u0430.\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>\u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430\u043b\u044b\u049b \u0431\u043e\u043b\u0436\u0430\u043c\u0441\u044b\u0437\u0434\u044b\u049b, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043d\u044b\u04a3 \u0434\u0430\u043c\u0443\u044b, \u0442\u0430\u043b\u0430\u043d\u0442 \u0442\u0430\u043f\u0448\u044b\u043b\u044b\u0493\u044b \u0436\u04d9\u043d\u0435 \u043a\u04af\u0448\u0435\u0439\u0433\u0435\u043d \u0431\u04d9\u0441\u0435\u043a\u0435 \u049b\u0430\u0440\u0436\u044b \u049b\u044b\u0437\u043c\u0435\u0442\u0442\u0435\u0440\u0456 \u04b1\u0439\u044b\u043c\u0434\u0430\u0440\u044b\u043d \u04af\u0437\u0434\u0456\u043a\u0441\u0456\u0437 \u0434\u0435\u0440\u043b\u0456\u043a \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440 \u0436\u0430\u0493\u0434\u0430\u0439\u044b\u043d\u0434\u0430 \u0436\u04b1\u043c\u044b\u0441 \u0456\u0441\u0442\u0435\u0443\u0433\u0435 \u043c\u04d9\u0436\u0431\u04af\u0440 \u0435\u0442\u0435\u0434\u0456.<\/p>\n<p>\u041d\u0430\u0440\u044b\u049b\u0442\u0430\u0440\u0434\u044b\u04a3 \u0436\u0430\u049b\u044b\u043d\u0434\u0430\u0441\u0443\u044b, \u0440\u0435\u0442\u0442\u0435\u0443\u0434\u0456\u04a3 \u043a\u04af\u0440\u0434\u0435\u043b\u0435\u043d\u0443\u0456 \u0436\u04d9\u043d\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0442\u0435\u0440\u0434\u0456\u04a3 \u043a\u04af\u0442\u0443\u0456 \u0441\u0430\u043b\u0430\u043d\u044b \u04e9\u0437\u0433\u0435\u0440\u0442\u0456\u043f \u0436\u0430\u0442\u049b\u0430\u043d\u0434\u0430, \u049b\u0430\u0440\u0436\u044b \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b \u043e\u0441\u044b\u043d\u044b\u04a3 \u0431\u04d9\u0440\u0456\u043d \u0442\u04af\u0441\u0456\u043d\u0456\u043f, \u0430\u043b\u0493\u0430 \u0436\u044b\u043b\u0436\u0443 \u049b\u0430\u0440\u049b\u044b\u043d\u044b\u043d \u0441\u0430\u049b\u0442\u0430\u0443\u044b \u043a\u0435\u0440\u0435\u043a.<\/p>\n<p>\u049a\u044b\u0441\u044b\u043c \u043a\u0435\u0437\u0456\u043d\u0434\u0435 \u04b1\u0439\u044b\u043c\u0434\u0430\u0440 \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440\u0434\u0456 \u049b\u0430\u0431\u044b\u043b\u0434\u0430\u0443\u044b \u049b\u0430\u0436\u0435\u0442. \u0421\u0435\u043d\u0456\u043c\u0434\u0456 \u043d\u044b\u0493\u0430\u0439\u0442\u044b\u043f, \u0436\u04b1\u043c\u044b\u0441\u0442\u044b\u04a3 \u043c\u04d9\u043d\u0456 \u043c\u0435\u043d \u0430\u0434\u0430\u043c\u0434\u0430\u0440 \u0430\u0440\u0430\u0441\u044b\u043d\u0434\u0430\u0493\u044b \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u049b\u0430 \u043d\u0430\u0437\u0430\u0440 \u0430\u0443\u0434\u0430\u0440\u044b\u043f, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u0435\u043d \u0430\u0434\u0430\u043c\u043d\u044b\u04a3 \u043a\u04af\u0448\u0442\u0456 \u0436\u0430\u049b\u0442\u0430\u0440\u044b\u043d \u0442\u0438\u0456\u043c\u0434\u0456 \u043f\u0430\u0439\u0434\u0430\u043b\u0430\u043d\u0443 \u0430\u0440\u049b\u044b\u043b\u044b \u049b\u0430\u0440\u0436\u044b \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b \u0442\u0430\u043b\u0430\u043d\u0442\u0442\u0430\u0440\u0434\u044b \u0441\u0430\u049b\u0442\u0430\u043f, \u0442\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u043a\u0442\u0456 \u0430\u0440\u0442\u0442\u044b\u0440\u044b\u043f, \u0431\u0435\u043b\u0433\u0456\u0441\u0456\u0437\u0434\u0456\u043a \u0436\u0430\u0493\u0434\u0430\u0439\u044b\u043d\u0434\u0430 \u0434\u0430 \u04e9\u0441\u0443 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a\u0442\u0435\u0440\u0456\u043d \u0442\u0430\u0431\u0430 \u0430\u043b\u0430\u0434\u044b.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-black\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">\u049a\u0430\u0443\u0456\u043f\u0442\u0435\u043d \u04e9\u0441\u0443\u0434\u0456\u04a3 \u049b\u043e\u0437\u0493\u0430\u0443\u0448\u044b \u043a\u04af\u0448\u0456\u043d\u0435<\/h2>                <p>\u04e8\u0437\u0433\u0435\u0440\u0456\u0441 \u0431\u0430\u0440\u043b\u044b\u049b \u0436\u0435\u0440\u0434\u0435 \u0431\u0430\u0440, \u043e\u043d\u044b\u043c\u0435\u043d \u0431\u0456\u0440\u0433\u0435 \u0442\u04d9\u0443\u0435\u043a\u0435\u043b \u0434\u0435 \u043a\u0435\u043b\u0435\u0434\u0456. \u0411\u0456\u0440\u0430\u049b \u0435\u04a3 \u04af\u043b\u043a\u0435\u043d \u0442\u04d9\u0443\u0435\u043a\u0435\u043b \u2014 \u049b\u0430\u043b\u044b\u043f\u0442\u044b \u0436\u0430\u0493\u0434\u0430\u0439\u0493\u0430 \u043e\u0440\u0430\u043b\u0443 \u04af\u043c\u0456\u0442\u0456\u043c\u0435\u043d \u0442\u0430\u043d\u044b\u0441 \u043d\u04d9\u0440\u0441\u0435\u0433\u0435 \u0436\u0430\u0431\u044b\u0441\u044b\u043f \u049b\u0430\u043b\u0443. \u0422\u04b1\u0440\u0430\u049b\u0442\u044b\u043b\u044b\u049b\u0442\u044b\u04a3 \u049b\u0430\u0439\u0442\u0430 \u043a\u0435\u043b\u0443\u0456\u043d \u043a\u04af\u0442\u0435\u0442\u0456\u043d \u049b\u0430\u0440\u0436\u044b \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b \u0431\u043e\u043b\u043c\u0430\u0439 \u049b\u043e\u0439\u043c\u0430\u0439\u0442\u044b\u043d \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u043a\u0435 \u04d9\u0440\u0434\u0430\u0439\u044b\u043c \u0434\u0430\u0439\u044b\u043d \u0431\u043e\u043b\u043c\u0430\u0439\u0434\u044b. \u04e8\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0456 \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u0436\u0430\u0493\u0434\u0430\u0439, \u0442\u0456\u043f\u0442\u0456 \u0456\u043b\u0433\u0435\u0440\u0456\u043b\u0435\u0443\u0434\u0456 \u0436\u0435\u0434\u0435\u043b\u0434\u0435\u0442\u0443\u0448\u0456 \u043a\u04af\u0448 \u0440\u0435\u0442\u0456\u043d\u0434\u0435 \u049b\u0430\u0431\u044b\u043b\u0434\u0430\u0439\u0442\u044b\u043d\u0434\u0430\u0440 \u04e9\u0440\u043a\u0435\u043d\u0434\u0435\u0443\u0433\u0435 \u049b\u0430\u0436\u0435\u0442\u0442\u0456 \u0438\u043a\u0435\u043c\u0434\u0456\u043b\u0456\u043a\u0442\u0456 \u0434\u0430\u043c\u044b\u0442\u0430\u0434\u044b.<\/p>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/finance-growth-785x450-1-3.jpg\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_d978718b7d92289801c04f538a597360\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>\u041c\u044b\u049b\u0442\u044b \u049b\u0430\u0440\u0436\u044b \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0456 \u04e9\u0441\u0443\u0434\u0456\u04a3 \u049b\u0443\u0430\u0442 \u043a\u04e9\u0437\u0456 \u0434\u0435\u043f \u043a\u04e9\u0440\u0435\u0434\u0456.\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>\u04e8\u0437\u0433\u0435\u0440\u0456\u0441 \u043a\u0435\u0437\u0456\u043d\u0434\u0435 \u04d9\u043b\u0441\u0456\u0440\u0435\u0439\u0442\u0456\u043d \u04b1\u0439\u044b\u043c\u0434\u0430\u0440\u0434\u044b \u04e9\u0440\u043a\u0435\u043d\u0434\u0435\u0439\u0442\u0456\u043d\u0434\u0435\u0440\u0434\u0435\u043d \u043d\u0435 \u0430\u0436\u044b\u0440\u0430\u0442\u0430\u0434\u044b? \u041c\u044b\u049b\u0442\u044b \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440 \u0442\u04b1\u0440\u0430\u049b\u0441\u044b\u0437\u0434\u044b\u049b\u0442\u0430\u043d \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u043a\u04e9\u0440\u0456\u043f, \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043b\u0430\u0440\u044b\u043d\u044b\u04a3 \u04e9\u043a\u0456\u043b\u0435\u0442\u0442\u0456\u0433\u0456\u043d \u043a\u0435\u04a3\u0435\u0439\u0442\u0456\u043f, \u043e\u043b\u0430\u0440\u043c\u0435\u043d \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441 \u043e\u0440\u043d\u0430\u0442\u044b\u043f, \u0436\u044b\u043b\u0434\u0430\u043c \u0436\u0430\u04a3\u0430\u0448\u044b\u043b\u0434\u044b\u049b\u049b\u0430 \u0438\u043a\u0435\u043c\u0434\u0456 \u0436\u0430\u0493\u0434\u0430\u0439 \u0436\u0430\u0441\u0430\u0493\u0430\u043d\u0434\u0430, \u04e9\u0437\u0433\u0435\u0440\u0456\u0441 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0430\u0440\u0442\u044b\u049b\u0448\u044b\u043b\u044b\u049b\u049b\u0430 \u0430\u0439\u043d\u0430\u043b\u0430\u0434\u044b.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">\u049a\u0430\u0440\u0436\u044b \u049b\u044b\u0437\u043c\u0435\u0442\u0442\u0435\u0440\u0456\u043d\u0434\u0435\u0433\u0456 \u0442\u0430\u0431\u044b\u0441 \u0442\u0430\u0440\u0438\u0445\u0442\u0430\u0440\u044b <\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Affinity Federal Credit Union<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-300x520-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u041e\u049b\u0448\u0430\u0443\u043b\u0430\u043d\u0443\u0434\u044b \u0435\u04a3\u0441\u0435\u0440\u0456\u043f, \u043e\u0440\u0442\u0430\u049b \u0442\u0456\u043b \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0442\u044b\u0440\u0443<\/h3>\n                                                        <p>Affinity Federal Credit Union (AFCU) \u2014 \u0448\u0442\u0430\u0431-\u043f\u04d9\u0442\u0435\u0440\u0456 \u041d\u044c\u044e-\u0414\u0436\u0435\u0440\u0441\u0438\u0434\u0435 \u043e\u0440\u043d\u0430\u043b\u0430\u0441\u049b\u0430\u043d \u0435\u04a3 \u0456\u0440\u0456 \u043a\u0440\u0435\u0434\u0438\u0442\u0442\u0456\u043a \u043e\u0434\u0430\u049b: 500-\u0434\u0435\u043d \u0430\u0441\u0442\u0430\u043c \u049b\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u0456 \u0436\u04d9\u043d\u0435 230,000-\u043d\u0430\u043d \u0430\u0441\u0442\u0430\u043c \u043c\u04af\u0448\u0435\u0441\u0456 \u0431\u0430\u0440. \u04b0\u0439\u044b\u043c \u04e9\u0441\u0443 \u043c\u0435\u043d \u0436\u0430\u04a3\u0430\u0448\u044b\u043b\u0434\u044b\u049b\u0442\u044b \u0431\u0430\u0493\u0430\u043b\u0430\u0439\u0434\u044b. \u0416\u04af\u0439\u0435\u043b\u0435\u0440\u0456 \u043c\u044b\u049b\u0442\u044b \u0431\u043e\u043b\u0493\u0430\u043d\u044b\u043c\u0435\u043d, \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043b\u044b\u049b \u049b\u0430\u0440\u044b\u043c-\u049b\u0430\u0442\u044b\u043d\u0430\u0441 \u0442\u0438\u0456\u043c\u0441\u0456\u0437 \u0435\u0434\u0456. \u0411\u04b1\u043b \u0431\u04e9\u043b\u0456\u043c\u0434\u0435\u0440 \u0430\u0440\u0430\u0441\u044b\u043d\u0434\u0430 \u043e\u049b\u0448\u0430\u0443\u043b\u0430\u043d\u0443 \u0442\u0443\u0493\u044b\u0437\u044b\u043f, \u049b\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0434\u0456\u04a3 \u044b\u043d\u0442\u0430\u043b\u044b\u043b\u044b\u0493\u044b\u043d \u0442\u04e9\u043c\u0435\u043d\u0434\u0435\u0442\u0442\u0456.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/affinity-federal-credit-union?x=DIdVeG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041e\u049b\u0443\"\n                                    >\u041e\u049b\u0443<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>\u0425\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u0431\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440\u043b\u0456\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-team-1-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u0411\u0456\u0440\u0456\u0433\u0443\u0434\u0435\u043d \u043a\u0435\u0439\u0456\u043d \u0431\u0456\u0440\u0442\u04b1\u0442\u0430\u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u049b\u04b1\u0440\u0443<\/h3>\n                                                        <p>\u0415\u043a\u0456 \u0444\u0438\u0440\u043c\u0430 \u0431\u0456\u0440\u0456\u0433\u0456\u043f \u0431\u043e\u043b\u0493\u0430\u043d\u043d\u0430\u043d \u043a\u0435\u0439\u0456\u043d \u0431\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440\u043b\u0456\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0436\u0430\u04a3\u0430 \u0431\u0430\u0441\u0442\u0430\u0443 \u043c\u0435\u043d \u043e\u0440\u0442\u0430\u049b \u0442\u0456\u043b \u0456\u0437\u0434\u0435\u0434\u0456. 2017 \u0436\u044b\u043b\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0441\u044b\u043d \u0436\u0430\u04a3\u0430\u0440\u0442\u0443 \u04af\u0448\u0456\u043d \u04af\u0448 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0442\u0456\u0440\u0435\u043a\u0442\u0456 \u0430\u043d\u044b\u049b\u0442\u0430\u0434\u044b: \u04d9\u0440 \u0430\u0434\u0430\u043c\u043d\u044b\u04a3 \u04e9\u0437\u0456\u043d\u0435 \u0436\u0430\u0443\u0430\u043f\u043a\u0435\u0440\u0448\u0456\u043b\u0456\u043a \u0430\u043b\u0443\u044b, \u04e9\u043d\u0456\u043c\u0434\u0435\u0440 \u043c\u0435\u043d \u0448\u0435\u0448\u0456\u043c\u0434\u0435\u0440\u0434\u0456\u04a3 \u0436\u043e\u0493\u0430\u0440\u044b \u0441\u0430\u043f\u0430\u0441\u044b\u043d \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0443 \u0436\u04d9\u043d\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0442\u0435\u0440\u043c\u0435\u043d \u044b\u043d\u0442\u044b\u043c\u0430\u049b\u0442\u0430\u0441\u0442\u044b\u049b\u0442\u044b \u043a\u04af\u0448\u0435\u0439\u0442\u0443.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/international-accounting-firm?x=DIdVeG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041e\u049b\u0443\"\n                                    >\u041e\u049b\u0443<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>OneStream Software<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-vision-300x520-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u0422\u0430\u043b\u0430\u043d\u0442\u0442\u0430\u0440\u0434\u044b \u0438\u043a\u0435\u043c\u0434\u0456 \u0434\u0430\u043c\u044b\u0442\u0443<\/h3>\n                                                        <p>OneStream \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0441\u044b\u043d\u044b\u04a3 \u0436\u0430\u04a3\u0430 \u0442\u0430\u043b\u0430\u043d\u0442\u0442\u0430\u0440\u0434\u044b \u0434\u0430\u043c\u044b\u0442\u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u0441\u044b\u043d\u0430\u043d \u0441\u0430\u043f\u0430\u043b\u044b \u043e\u049b\u044b\u0442\u0443\u0434\u044b \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u0433\u0456\u043d\u0448\u0435 \u0442\u0435\u0437 \u0456\u0441\u043a\u0435 \u049b\u043e\u0441\u0443 \u043a\u04af\u0442\u0456\u043b\u0434\u0456. \u04b0\u0439\u044b\u043c\u043d\u044b\u04a3 \u04e9\u0441\u0443\u0456\u043d \u049b\u043e\u043b\u0434\u0430\u043f, \u04d9\u0440 \u049b\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u0433\u0435 \u0436\u0435\u043a\u0435 \u043e\u049b\u0443 \u0442\u04d9\u0436\u0456\u0440\u0438\u0431\u0435\u0441\u0456\u043d \u04b1\u0441\u044b\u043d\u0443 \u04af\u0448\u0456\u043d \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0493\u0430 \u0438\u043a\u0435\u043c\u0434\u0456\u043b\u0456\u043a \u049b\u0430\u0436\u0435\u0442 \u0431\u043e\u043b\u0434\u044b. \u0414\u0430\u043c\u0443 \u043c\u0430\u043c\u0430\u043d\u0434\u0430\u0440\u0434\u0430\u043d \u0436\u043e\u0493\u0430\u0440\u044b \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u0493\u0430 \u0434\u0435\u0439\u0456\u043d \u0431\u0430\u0440\u043b\u044b\u049b \u0434\u0435\u04a3\u0433\u0435\u0439\u0434\u0456\u04a3 \u049b\u0430\u0436\u0435\u0442\u0442\u0456\u043b\u0456\u043a\u0442\u0435\u0440\u0456\u043d\u0435 \u0441\u0430\u0439 \u0431\u043e\u043b\u0443\u044b \u0442\u0438\u0456\u0441 \u0435\u0434\u0456.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/onestream-software?x=DIdVeG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041e\u049b\u0443\"\n                                    >\u041e\u049b\u0443<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>ELGA Credit Union<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-1-300x520-1-2.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>\u0417\u0435\u0439\u0456\u043d\u0434\u0456 \u0448\u043e\u0493\u044b\u0440\u043b\u0430\u043d\u0434\u044b\u0440\u0443 \u043c\u0435\u043d \u0436\u0430\u0443\u0430\u043f\u043a\u0435\u0440\u0448\u0456\u043b\u0456\u043a\u0442\u0456 \u0430\u0440\u0442\u0442\u044b\u0440\u0443\u0434\u044b\u04a3 \u043a\u04af\u0442\u043f\u0435\u0433\u0435\u043d \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0435\u0440\u0456<\/h3>\n                                                        <p>\u0411\u04e9\u043b\u0456\u043c\u0448\u0435\u043b\u0435\u0440 \u0436\u0435\u043b\u0456\u0441\u0456 \u0436\u044b\u043b\u0434\u0430\u043c \u04e9\u0441\u0456\u043f \u0436\u0430\u0442\u049b\u0430\u043d ELGA Credit Union \u04e9\u0437\u0456 \u049b\u04b1\u0440\u0493\u0430\u043d \u043c\u0430\u049b\u0441\u0430\u0442\u0442\u0430\u0440 \u0442\u0456\u0437\u0456\u043c\u0456\u043d \u043e\u0440\u044b\u043d\u0434\u0430\u043f \u04af\u043b\u0433\u0435\u0440\u043c\u0435\u0439\u0442\u0456\u043d\u0456\u043d \u0431\u0430\u0439\u049b\u0430\u0434\u044b. \u0411\u0435\u0441 \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u043c\u0430\u049b\u0441\u0430\u0442 \u043f\u0435\u043d 15 \u049b\u043e\u0441\u0430\u043b\u049b\u044b \u043c\u0430\u049b\u0441\u0430\u0442 \u04b1\u0439\u044b\u043c\u0434\u044b \u04d9\u0440 \u0431\u0430\u0493\u044b\u0442\u049b\u0430 \u0442\u0430\u0440\u0442\u0442\u044b. \u041a\u043e\u043c\u0430\u043d\u0434\u0430\u043b\u0430\u0440 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0436\u0435\u0442\u0456\u043f \u0436\u0430\u0442\u049b\u0430\u043d\u044b\u043c\u0435\u043d, \u043a\u04af\u0448\u0442\u0435\u0440\u0456 \u0448\u0430\u0448\u044b\u0440\u0430\u0434\u044b. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0436\u043e\u0441\u043f\u0430\u0440\u043b\u0430\u0443\u0434\u0430 \u0436\u044b\u043b \u0441\u0430\u0439\u044b\u043d \u0431\u0456\u0440 \u0442\u04d9\u0441\u0456\u043b\u0434\u0456 \u04b1\u0441\u0442\u0430\u043d\u0493\u0430\u043d ELGA \u0430\u049b\u044b\u0440\u044b \u04e9\u0437\u0433\u0435\u0440\u0435\u0442\u0456\u043d \u0443\u0430\u049b\u044b\u0442 \u043a\u0435\u043b\u0434\u0456 \u0434\u0435\u043f \u0448\u0435\u0448\u0442\u0456.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/elga-credit-union?x=DIdVeG&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"\u041e\u049b\u0443\"\n                                    >\u041e\u049b\u0443<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">\u0410\u0434\u0430\u043c\u0434\u0430\u0440\u0434\u044b \u044b\u043d\u0442\u0430\u043b\u0430\u043d\u0434\u044b\u0440\u044b\u04a3\u044b\u0437. \u04ae\u0437\u0434\u0456\u043a \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0435\u0440\u0433\u0435 \u0436\u0435\u0442\u0456\u04a3\u0456\u0437.<\/div>\n                                        <p>FranklinCovey-\u043c\u0435\u043d \u0441\u0435\u0440\u0456\u043a\u0442\u0435\u0441\u0442\u0456\u043a \u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u044b\u04a3\u044b\u0437\u0493\u0430 \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440\u0434\u0456 \u0431\u0430\u0441\u049b\u0430\u0440\u0443\u0493\u0430, \u0442\u04e9\u0437\u0456\u043c\u0434\u0456 \u043c\u04d9\u0434\u0435\u043d\u0438\u0435\u0442 \u049b\u04b1\u0440\u0443\u0493\u0430 \u0436\u04d9\u043d\u0435 \u04e9\u0437\u0433\u0435\u0440\u0456\u0441 \u043a\u0435\u0437\u0435\u04a3\u0456\u043d\u0434\u0435 \u0441\u0435\u0440\u043f\u0456\u043d\u0434\u0456 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0436\u0435\u0442\u0443\u0433\u0435 \u049b\u0430\u043b\u0430\u0439 \u043a\u04e9\u043c\u0435\u043a\u0442\u0435\u0441\u0435\u0442\u0456\u043d\u0456\u043d \u0431\u0456\u043b\u0456\u04a3\u0456\u0437. \u0421\u0430\u0440\u0430\u043f\u0448\u044b\u043c\u0435\u043d \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0443 \u04af\u0448\u0456\u043d \u043d\u044b\u0441\u0430\u043d\u0434\u044b \u0442\u043e\u043b\u0442\u044b\u0440\u044b\u04a3\u044b\u0437.<\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                                            <div class=\"hs-form-html\" data-region=\"\" data-form-id=\"8ea3b607-8d8f-4105-802e-b8806e050db7\" data-portal-id=\"\"><\/div>\n                        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":55638,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-55658","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/comments?post=55658"}],"version-history":[{"count":0,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55658\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55638"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/media?parent=55658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}