{"id":55622,"date":"2026-09-13T11:59:24","date_gmt":"2026-09-13T18:59:24","guid":{"rendered":"http:\/\/127.0.0.1:8081\/?page_id=55622"},"modified":"2026-09-13T11:59:24","modified_gmt":"2026-09-13T18:59:24","slug":"mission-and-values","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/kz\/about\/mission-and-values\/","title":{"rendered":"\u041c\u0438\u0441\u0441\u0438\u044f\u043c\u044b\u0437, \u0431\u043e\u043b\u0430\u0448\u0430\u049b\u049b\u0430 \u043a\u04e9\u0437\u049b\u0430\u0440\u0430\u0441\u044b\u043c\u044b\u0437 \u0436\u04d9\u043d\u0435 \u049b\u04b1\u043d\u0434\u044b\u043b\u044b\u049b\u0442\u0430\u0440\u044b\u043c\u044b\u0437"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/about\/\" alt=\"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0442\u0443\u0440\u0430\u043b\u044b\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0442\u0443\u0440\u0430\u043b\u044b<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>\u041c\u0438\u0441\u0441\u0438\u044f\u043c\u044b\u0437, \u0431\u043e\u043b\u0430\u0448\u0430\u049b\u049b\u0430 \u043a\u04e9\u0437\u049b\u0430\u0440\u0430\u0441\u044b\u043c\u044b\u0437 \u0436\u04d9\u043d\u0435 \u049b\u04b1\u043d\u0434\u044b\u043b\u044b\u049b\u0442\u0430\u0440\u044b\u043c\u044b\u0437<\/h1>\n\t\t\t\t\t\t\t<div class=\"subtitle\">\u0415\u04a3 \u043c\u0430\u04a3\u044b\u0437\u0434\u044b \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0435\u0440\u0433\u0435 \u0436\u0435\u0442\u0443\u0433\u0435 \u0431\u0456\u0437\u0434\u0456 \u043d\u0435 \u0436\u0435\u0442\u0435\u043b\u0435\u0439\u0434\u0456<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/happy-team-610x480-1.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-circumstances\">\n\t\t<div class=\"uk-grid-medium uk-child-width-1-2@l uk-child-width-1-2@m circumstance-list\" data-uk-grid data-uk-height-match=\"target: .circumstance\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\"><\/div>\n\t\t\t\t\t\t<div class=\"title\">\u041c\u0438\u0441\u0441\u0438\u044f\u043c\u044b\u0437<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/mission-785x450-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u0411\u0456\u0437 \u0431\u04af\u043a\u0456\u043b \u04d9\u043b\u0435\u043c\u0434\u0435\u0433\u0456 \u0430\u0434\u0430\u043c\u0434\u0430\u0440 \u043c\u0435\u043d \u04b1\u0439\u044b\u043c\u0434\u0430\u0440\u0493\u0430 \u0437\u043e\u0440 \u04d9\u043b\u0435\u0443\u0435\u0442\u0456\u043d \u0430\u0448\u0443\u0493\u0430 \u043a\u04e9\u043c\u0435\u043a\u0442\u0435\u0441\u0435\u043c\u0456\u0437.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\"><\/div>\n\t\t\t\t\t\t<div class=\"title\">\u0411\u043e\u043b\u0430\u0448\u0430\u049b\u049b\u0430 \u043a\u04e9\u0437\u049b\u0430\u0440\u0430\u0441\u044b\u043c\u044b\u0437<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/vision-785x450-1-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>\u0411\u0456\u0437\u0434\u0456\u04a3 \u043a\u04e9\u0437\u049b\u0430\u0440\u0430\u0441\u044b\u043c\u044b\u0437 \u2014 \u0431\u04af\u043a\u0456\u043b \u04d9\u043b\u0435\u043c\u0434\u0435\u0433\u0456 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0442\u0430\u0493\u0430\u043d \u0430\u0434\u0430\u043c\u043d\u044b\u04a3 \u04e9\u043c\u0456\u0440 \u0441\u04af\u0440\u0443\u0456\u043d\u0435, \u0436\u04b1\u043c\u044b\u0441 \u0456\u0441\u0442\u0435\u0443\u0456\u043d\u0435 \u0436\u04d9\u043d\u0435 \u04e9\u0437\u0456\u043d\u0456\u04a3 \u04b1\u043b\u044b \u043c\u0430\u049b\u0441\u0430\u0442\u0442\u0430\u0440\u044b\u043d\u0430 \u0436\u0435\u0442\u0443\u0456\u043d\u0435 \u0442\u0435\u0440\u0435\u04a3 \u044b\u049b\u043f\u0430\u043b \u0435\u0442\u0443.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text  hide-bottom-divider\">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-black\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">\u049a\u04b1\u043d\u0434\u044b\u043b\u044b\u049b\u0442\u0430\u0440\u044b\u043c\u044b\u0437<\/h2>                <p>FranklinCovey \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0441\u044b\u043d\u0434\u0430 \u0431\u0456\u0437 \u043c\u044b\u043d\u0430\u043b\u0430\u0440\u0434\u044b \u0431\u0430\u0493\u0430\u043b\u0430\u0439\u043c\u044b\u0437:<\/p>\n<p><strong>\u0410\u0434\u0430\u043c\u0434\u044b \u0442\u04b1\u0442\u0430\u0441 \u0442\u04b1\u043b\u0493\u0430 \u0440\u0435\u0442\u0456\u043d\u0434\u0435 \u049b\u0430\u0431\u044b\u043b\u0434\u0430\u0443<\/strong><br \/>\n\u0411\u0456\u0437 \u04d9\u0440 \u0430\u0434\u0430\u043c\u043d\u044b\u04a3 \u0431\u0456\u0440\u0435\u0433\u0435\u0439\u043b\u0456\u0433\u0456 \u043c\u0435\u043d \u0435\u0440\u0435\u043a\u0448\u0435\u043b\u0456\u043a\u0442\u0435\u0440\u0456\u043d \u049b\u04b1\u0440\u043c\u0435\u0442\u0442\u0435\u043f, \u04e9\u0437\u0456\u043d \u043e\u0440\u0442\u0430\u0493\u0430 \u0442\u0438\u0435\u0441\u0456\u043b\u0456 \u0441\u0435\u0437\u0456\u043d\u0443 \u043c\u04d9\u0434\u0435\u043d\u0438\u0435\u0442\u0456\u043d \u0434\u0430\u043c\u044b\u0442\u0430\u043c\u044b\u0437.<\/p>\n<p><strong>\u04e8\u0437\u0456\u043c\u0456\u0437 \u04af\u0439\u0440\u0435\u0442\u0435\u0442\u0456\u043d \u049b\u0430\u0493\u0438\u0434\u0430\u0442\u0442\u0430\u0440<\/strong><br \/>\n\u0411\u0456\u0437 \u0442\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u043a\u0442\u0456\u04a3 \u04d9\u043c\u0431\u0435\u0431\u0430\u043f \u049b\u0430\u0493\u0438\u0434\u0430\u0442\u0442\u0430\u0440\u044b\u043d\u0430 \u0441\u0435\u043d\u0435\u043c\u0456\u0437 \u0436\u04d9\u043d\u0435 \u04af\u0439\u0440\u0435\u0442\u043a\u0435\u043d\u0456\u043c\u0456\u0437\u0434\u0456 \u04e9\u0437 \u0456\u0441\u0456\u043c\u0456\u0437\u0431\u0435\u043d \u043a\u04e9\u0440\u0441\u0435\u0442\u0443\u0433\u0435 \u04b1\u043c\u0442\u044b\u043b\u0430\u043c\u044b\u0437.<\/p>\n<p><strong>\u041a\u043b\u0438\u0435\u043d\u0442\u0442\u0435\u0440\u0433\u0435 \u04b1\u0437\u0430\u049b \u043c\u0435\u0440\u0437\u0456\u043c\u0434\u0456 \u044b\u049b\u043f\u0430\u043b<\/strong><br \/>\n\u0411\u0456\u0437 \u043a\u043b\u0438\u0435\u043d\u0442\u0442\u0435\u0440\u0456\u043c\u0456\u0437\u0433\u0435 \u0448\u044b\u043d \u043a\u04e9\u04a3\u0456\u043b\u043c\u0435\u043d \u049b\u0430\u043c\u049b\u043e\u0440\u043b\u044b\u049b \u0436\u0430\u0441\u0430\u043f, \u043e\u043b\u0430\u0440\u0434\u044b\u04a3 \u04b1\u043b\u044b \u043c\u0430\u049b\u0441\u0430\u0442\u0442\u0430\u0440\u044b\u043d\u0430 \u0436\u0435\u0442\u0443\u0456\u043d\u0435 \u043a\u04e9\u043c\u0435\u043a\u0442\u0435\u0441\u0435\u043c\u0456\u0437.<\/p>\n<p><strong>\u04e8\u0441\u0443\u0433\u0435 \u04b1\u043c\u0442\u044b\u043b\u0443<\/strong><br \/>\n\u0411\u0456\u0437 \u0436\u0435\u043a\u0435 \u0442\u04b1\u043b\u0493\u0430 \u0440\u0435\u0442\u0456\u043d\u0434\u0435 \u0434\u0435, \u04b1\u0439\u044b\u043c \u0440\u0435\u0442\u0456\u043d\u0434\u0435 \u0434\u0435 \u043c\u04d9\u043d\u0434\u0456 \u0434\u0430\u043c\u0443\u0493\u0430 \u04b1\u043c\u0442\u044b\u043b\u0430\u043c\u044b\u0437.<\/p>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/streamlined-785x450-1-1.jpg\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-image-with-text  hide-bottom-divider\">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-black\">\n                    <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/foundation-785x758-1.jpg\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <div class=\"it-text\">\n                <h2 class=\"heading\">\u041d\u0435\u0433\u0456\u0437\u0433\u0456 \u0441\u0435\u043d\u0456\u043c\u0434\u0435\u0440\u0456\u043c\u0456\u0437<\/h2>                <ul>\n<li>\u0410\u0434\u0430\u043c\u0434\u0430\u0440\u0434\u0430 \u0442\u0443\u0430 \u0431\u0456\u0442\u043a\u0435\u043d \u049b\u0430\u0431\u0456\u043b\u0435\u0442, \u04b1\u043b\u044b\u043b\u044b\u049b\u049b\u0430 \u04b1\u043c\u0442\u044b\u043b\u044b\u0441 \u0436\u04d9\u043d\u0435 \u0442\u0430\u04a3\u0434\u0430\u0443 \u0435\u0440\u043a\u0456 \u0431\u0430\u0440.<\/li>\n<li>\u049a\u0430\u0493\u0438\u0434\u0430\u0442\u0442\u0430\u0440 \u0443\u0430\u049b\u044b\u0442\u049b\u0430 \u0442\u04d9\u0443\u0435\u043b\u0441\u0456\u0437, \u04d9\u043c\u0431\u0435\u0431\u0430\u043f \u0436\u04d9\u043d\u0435 \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u0442\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u043a\u0442\u0456\u04a3 \u043d\u0435\u0433\u0456\u0437\u0456 \u0431\u043e\u043b\u044b\u043f \u0442\u0430\u0431\u044b\u043b\u0430\u0434\u044b.<\/li>\n<li>\u041a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b \u2014 \u043c\u0456\u043d\u0435\u0437\u0433\u0435 \u0441\u04af\u0439\u0435\u043d\u0456\u043f, \u0456\u0448\u0442\u0435\u043d \u0441\u044b\u0440\u0442\u049b\u0430 \u049b\u0430\u0440\u0430\u0439 \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0430\u0442\u044b\u043d \u0442\u0430\u04a3\u0434\u0430\u0443. \u041c\u044b\u049b\u0442\u044b \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440 \u0430\u0434\u0430\u043c\u0434\u0430\u0440\u0434\u044b\u04a3 \u043e\u0440\u0442\u0430\u049b \u0442\u0430\u043b\u0430\u043d\u0442\u044b \u043c\u0435\u043d \u044b\u043d\u0442\u0430\u0441\u044b\u043d \u0430\u0448\u044b\u043f, \u043e\u043b\u0430\u0440\u0434\u044b \u0434\u04b1\u0440\u044b\u0441 \u043c\u0430\u049b\u0441\u0430\u0442\u049b\u0430 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u0439\u0434\u044b.<\/li>\n<li>\u0422\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u043a \u0434\u0430\u0493\u0434\u044b\u043b\u0430\u0440\u044b \u04e9\u0437\u0430\u0440\u0430 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u044b \u04af\u0434\u0435\u0440\u0456\u0441\u0442\u0435\u0440 \u043c\u0435\u043d \u049b\u04b1\u0440\u0430\u043b\u0434\u0430\u0440\u0434\u044b \u0436\u04af\u0439\u0435\u043b\u0456 \u04d9\u0440\u0456 \u0442\u0430\u0431\u0430\u043d\u0434\u044b \u049b\u043e\u043b\u0434\u0430\u043d\u0443 \u0430\u0440\u049b\u044b\u043b\u044b \u0493\u0430\u043d\u0430 \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0430\u0434\u044b.<\/li>\n<li>\u0422\u04b1\u0440\u0430\u049b\u0442\u044b \u0436\u043e\u0493\u0430\u0440\u044b \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0456\u043b\u0456\u043a <a href=\"http:\/\/127.0.0.1:8081\/courses\/the-7-habits\/\">\u043d\u04d9\u0442\u0438\u0436\u0435 \u043c\u0435\u043d \u043e\u0493\u0430\u043d \u049b\u043e\u043b \u0436\u0435\u0442\u043a\u0456\u0437\u0443 \u049b\u0430\u0431\u0456\u043b\u0435\u0442\u0456\u043d\u0456\u04a3 \u0442\u0435\u043f\u0435-\u0442\u0435\u04a3\u0434\u0456\u0433\u0456\u043d<\/a>, \u044f\u0493\u043d\u0438 \u043d\u04d9\u0442\u0438\u0436\u0435 \u0430\u043b\u0443\u0493\u0430 \u0434\u0430, \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a\u0442\u0435\u0440\u0434\u0456 \u0434\u0430\u043c\u044b\u0442\u0443\u0493\u0430 \u0434\u0430 \u043d\u0430\u0437\u0430\u0440 \u0430\u0443\u0434\u0430\u0440\u0443\u0434\u044b \u0442\u0430\u043b\u0430\u043f \u0435\u0442\u0435\u0434\u0456.<\/li>\n<\/ul>\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":55367,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-55622","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/comments?post=55622"}],"version-history":[{"count":0,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55622\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/pages\/55367"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/kz\/wp-json\/wp\/v2\/media?parent=55622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}