{"id":494,"date":"2020-10-30T11:12:01","date_gmt":"2020-10-30T11:12:01","guid":{"rendered":"http:\/\/34.125.46.169\/?page_id=494"},"modified":"2026-07-08T13:49:09","modified_gmt":"2026-07-08T20:49:09","slug":"choice-1","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/en\/courses\/the-5-choices\/choice-1\/","title":{"rendered":"Choice 1: Act on the Important, Don\u2019t React to the Urgent\u00ae"},"content":{"rendered":"\n
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\n\t\t\t\t\t\t\t\t\t\t\t\tCourses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThe 5 Choices to Extraordinary Productivity®<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

Choice 1: Act on the Important, Don\u2019t React to the Urgent®<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tChoice 2 <\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
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Free Guide<\/p>\n

Manage Your Time Like a Pro
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7 Tips For Doing What Matters Most<\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
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Free Guide<\/p>\n

From Burnout to Breakthrough
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Drive Higher Engagement and Results<\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
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Free Guide<\/p>\n

Manage Your Energy to do Your Job Well
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5 Tips for Constant Self-Renewal<\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
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Webcast<\/p>\n

Achieve Your Highest Priorities
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Invest Your Time, Attention, and Energy<\/p>\n <\/div>\n

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Are you using your brain effectively?\n<\/h2>\n <\/div>\n
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In a knowledge-worker world where we are paid to think, create, and innovate, our primary tool for creating value is our brain. There are two basic parts of the brain: the Reactive Brain and the Thinking Brain.<\/p>\n

The Reactive Brain<\/h3>\n

This part of our brain is where our habits and routines lie.\u00a0 It\u2019s valuable, because it allows us to live our lives without constantly having to make decisions repeatedly about the same things.\u00a0 Without the Reactive brain, we would have to use our car\u2019s GPS every time we went to the same grocery store, look up our password every time we sign onto email or rebuild our morning routine each day when we wake up.<\/p>\n

The Thinking Brain<\/h3>\n

This part of our brain is where we make conscious choices.\u00a0 We get paid for using this part of our brain \u2013 solving problems, innovating, and making decisions about where to invest our time.\u00a0 We add value when we\u2019re intentional about our choices (the Thinking brain) instead of simply doing what we\u2019ve always done (the Reactive brain).\u00a0 The Reactive brain is where we move the choices we\u2019ve made that work well, so we can make them automatic in the future.<\/p>\n

Neuroscience tells us that, with practice, we can actually rewire our brains to be more thoughtful and discerning about our choices. It is in those discerning choices that we determine the quality, joy, and happiness of our lives.<\/p>\n \n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n

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We make choices based on two factors:<\/h2>