{"id":32573,"date":"2023-10-10T23:36:03","date_gmt":"2023-10-10T23:36:03","guid":{"rendered":"https:\/\/www.franklincovey.com\/?page_id=32573"},"modified":"2026-07-08T16:04:12","modified_gmt":"2026-07-08T23:04:12","slug":"helping-clients-succeed-strikingly-different-selling","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/en\/courses\/helping-clients-succeed-strikingly-different-selling\/","title":{"rendered":"Course: Helping Clients Succeed: Strikingly Different Selling"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/\" alt=\"Courses\">Courses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Helping Clients Succeed<span>&reg;<\/span><\/h1>\n\t\t\t\t\t\t\t<div class=\"subtitle\"><p class=\"has-large-font-size\">Strikingly Different Selling<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/accountability-610x480-1.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Mobilize Your Team To Deliver Breakthrough Results <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-mobilize-your-team?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Webcast<\/p>\n                        <div class=\"title\">Stand Out. Sell More. <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/od-strikingly-different-sales-leadership?x=A4yMrP&#038;lb-mode=overlay\" class=\"btn btn-primary\" target=\"_self\" alt=\"Watch Now\">Watch Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">3 Ways Your Sales Team Can Stand Out and Sell More in 2026 <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-3-ways-your-sales-team?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">8 Techniques To Get Beyond The Gatekeeper <div class=\"carret\"><\/div><\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-8-techniques-to-get?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_fc8f5824de272a3260e9b0d81a8ea7bc\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2><span class=\"TextRun SCXW52946840 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW52946840 BCX0\">Imagine if your product went from just one of the <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW52946840 BCX0\">crowd<\/span><span class=\"NormalTextRun SCXW52946840 BCX0\">\u2014<\/span><span class=\"NormalTextRun SCXW52946840 BCX0\">to consistently standing out as the superior choice<\/span><span class=\"NormalTextRun SCXW52946840 BCX0\">. <\/span><\/span><span class=\"TextRun SCXW52946840 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW52946840 BCX0\"> <\/span><\/span>\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p><span data-contrast=\"none\">Every day, salespeople are competing in their industry for the same customers\u2014and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more? <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\"> <\/span><\/p>\n<p><i><span data-contrast=\"none\">Helping Clients Succeed<sup>&reg;<\/sup>: Strikingly Different Selling<\/span><\/i><span data-contrast=\"none\"> helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer\u2014helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <\/span><\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-video-player\">\n    <div class=\"uk-flex\">\n        <div class=\"player-text-container\">\n            <div class=\"player-text\">\n                                <h3><strong>Course Introduction:<\/strong><\/h3>\n<p><em>Helping Clients Succeed: Strikingly Different Selling<\/em><\/p>\n                            <\/div>\n            <div class=\"player-buttons\">\n                            <\/div>\n        <\/div>\n                        <div class=\"player-video\">\n                    <iframe \n                        title=\"Course Introduction:\nHelping Clients Succeed: Strikingly Different Selling\n\"\n                        src=\"https:\/\/players.brightcove.net\/1302165881001\/x3P9v0DEc_default\/index.html?videoId=6336763003112\" allowfullscreen=\"\" allow=\"encrypted-media\"><\/iframe>\n                <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-stats\">\n\t<div class=\"uk-grid-small columns uk-child-width-1-1@s uk-child-width-1-2@m uk-child-width-1-3@l\" data-uk-grid data-uk-height-match=\"target: .column .top-sentence\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"top-sentence\"><\/div>\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">70<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Of Sales Meetings are Unsuccessful*<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"top-sentence\"><\/div>\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">78<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Of the Time, Buyers see no or Minimal Difference Between Vendors**<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"top-sentence\"><\/div>\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">17<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Average Global win Rate for Deals Over $100,000**<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_927875fc1263e26b988b1d5734b0e3f6\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Course Details\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p><em>Helping Clients Succeed<\/em> engages leaders and their teams in flexible learning experiences that can be delivered in a one-day session or flipped classroom sessions over time. Every delivery option includes a blend of learning activities, reinforcement microlearning, and powerful sales tools built into the flow of work. Each journey is tailored to meet the needs of sales team.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-step-blocks\">\n    <div class=\"uk-child-width-1-2@s  uk-grid-match uk-grid-medium\" data-uk-grid>\n                            <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>1<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Strikingly Different Sales Leadership<\/div>\n                            <p><span class=\"NormalTextRun SCXW205538135 BCX0\">Equips leaders to inspire, coach, and develop team members to higher performa<\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW205538135 BCX0\">nce.<\/span><\/p>\n                                                            <a href=\"\/courses\/helping-clients-succeed-strikingly-different-sales-leadership\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>2<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Engage Customers <\/div>\n                            <p><span class=\"TextRun SCXW108654303 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW108654303 BCX0\">Prepares salespeople to be more relevant, distinct, and memorable than the competition.<\/span><\/span><\/p>\n                                                            <a href=\"\/courses\/helping-clients-succeed-engage-customers\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>3<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Advance Decisions <\/div>\n                            <p>Empowers salespeople to lead customers through their buying journey with impactful conversations structured to meet their needs.<\/p>\n                                                            <a href=\"\/courses\/helping-clients-succeed-advance-decisions\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner bg-color-gray\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>4<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Negotiate Win-Win <\/div>\n                            <p><span class=\"TextRun SCXW22226118 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW22226118 BCX0\">Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.<\/span><\/span><\/p>\n                                                            <a href=\"http:\/\/127.0.0.1:8081\/courses\/helping-clients-succeed-negotiate-win-win\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-black\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">Create Breakthrough Results in Sales Performance<\/h2>                <p>Leaders are under unrelenting pressure to execute strategies and drive sales pipeline, yet most initiatives fail.<\/p>\n<p>FranklinCovey equips leaders with proven systems for aligning teams, focusing on critical priorities, and executing strategies that achieve measurable results and accelerate sales growth.<\/p>\n                                    <div class=\"cta\">\n                                                            <a href=\"http:\/\/127.0.0.1:8081\/why-franklincovey\/create-breakthrough-results\/the-helping-clients-succeed-hcs-system\/\" target=\"_self\" alt=\"Learn How\" class=\"btn btn-primary\">Learn How<\/a>\n                                            <\/div>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/negotiate-win-win-785x450-1-1.jpg\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">Customer Stories<\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Enterprise Rent-A-Car<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-manufacturing-2-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Satisfying Customers to Out-Compete the Competition<\/h3>\n                                                        <p>Enterprise Rent-A-Car was seeking to completely satisfy all customers will generate growth for the company and all employees. See how they focused on customer loyalty and went from the bottom of the rental car food chain to the top in just a few short years.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/enterprise-rent-a-car?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Client Spotlight &#8211; Nonprofit<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-4-300x520-1-5.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Empowering First-Level Leaders to Inspire and Influence Results<\/h3>\n                                                        <p>One of the largest nonprofits in the western United States had a sprawling mission and too many good ideas. With the help of FranklinCovey&#8217;s All Access Pass<sup>&reg;<\/sup>, the organization was able to prioritize and inspire results, improve revenues, and increase customer satisfaction.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/nonprofit?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>PepsiCo Food<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-manufacturing-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Building Empathic Leaders Across the Organization<\/h3>\n                                                        <p>PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey\u2019s All Access Pass<sup>&reg;<\/sup>, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/pepsico-food?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Whirlpool<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-1-300x520-1-2.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Increasing Sales Performance at Scale<\/h3>\n                                                        <p>Whirlpool was looking for a proven process to increase their sales employee\u2019s productivity. See how The 4 Disciplines of Execution<sup>&reg;<\/sup> helped narrow their focus on selling and targetable actions \u2013 including an incremental $5.7M in the first 90-days alone.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/whirlpool?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Be strikingly different. Transform your sales results.<\/div>\n                                        <p>Connect with a FranklinCovey expert today to empower your sales leaders and teams to drive consistent growth. <\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                                            <div class=\"hs-form-html\" data-region=\"\" data-form-id=\"8ea3b607-8d8f-4105-802e-b8806e050db7\" data-portal-id=\"\"><\/div>\n                        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>*<\/sup>FranklinCovey experiential research over six years.<br><sup>**<\/sup>Allred, Ken (2021). Buyers&#8217; Perceptions of Differentiation in B2B Purchase Decisions &#8211; Primary Intelligence Report, 5 March 2021&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*FranklinCovey experiential research over six years.**Allred, Ken (2021). Buyers&#8217; Perceptions of Differentiation in B2B Purchase Decisions &#8211; Primary Intelligence Report, 5 March 2021&nbsp;<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":27359,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-32573","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/32573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/comments?post=32573"}],"version-history":[{"count":91,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/32573\/revisions"}],"predecessor-version":[{"id":55202,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/32573\/revisions\/55202"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/27359"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/media?parent=32573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}