{"id":32,"date":"2020-10-30T11:12:01","date_gmt":"2020-10-30T11:12:01","guid":{"rendered":"http:\/\/34.125.46.169\/?page_id=32"},"modified":"2026-07-08T15:20:55","modified_gmt":"2026-07-08T22:20:55","slug":"leading-customer-loyalty","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/en\/courses\/leading-customer-loyalty\/","title":{"rendered":"Course: Leading Customer Loyalty\u00ae"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/\" alt=\"Courses\">Courses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Leading Customer Loyalty<span>&reg;<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/lcl-610x480-1.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Impact Your Organization&#8217;s Results <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Turn Average Employees Into High Performers<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-impact-your-organization?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-white btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">From High Turnover to High Agility <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Rethinking Retention to Drive Performance<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-high-turnover?x=j4G37p&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"Download Now\">Download Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Elevating Human Skills in the Age of AI <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Close Skill Gaps and Future-Proof Your Teams<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-elevating-human-skills?x=j4G37p&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"Download Now\">Download Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">On Demand Webcast<\/p>\n                        <div class=\"title\">Leading Customer Loyalty <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Crack the Code to Customer Devotion<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/od-cracking-the-code-to-customer-devotion?x=j2jOoD&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_self\" alt=\"Watch Now\">Watch Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_35f7f1896240b64fa3211acc314ff725\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Engage your team to win the heart of every customer.\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>Are your customers loyal to your organization? More than 70% of what makes a customer experience great is the behavior of frontline employees. Great behavior doesn\u2019t happen without inspiration and accountability, and that requires a bottom-up approach\u2014not the typical top-down corporate method. If your employees are enthusiastic promoters of your organization, the sentiment will resonate with your customers too.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-video-player\">\n    <div class=\"uk-flex\">\n        <div class=\"player-text-container\">\n            <div class=\"player-text\">\n                                <p>Learn more about <em>Leading Customer Loyalty<\/em><\/p>\n                            <\/div>\n            <div class=\"player-buttons\">\n                            <\/div>\n        <\/div>\n                        <div class=\"player-video\">\n                    <iframe \n                        title=\"Learn more about Leading Customer Loyalty\n\"\n                        src=\"https:\/\/players.brightcove.net\/1302165881001\/x3P9v0DEc_default\/index.html?videoId=5468516194001\" allowfullscreen=\"\" allow=\"encrypted-media\"><\/iframe>\n                <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_bb890bcf6c250aea6007ad958d57a737\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Course Overview\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <h3>Introduction<\/h3>\n<p><em>Leading Customer Loyalty<\/em> is a one-day work session for frontline managers to learn the principles and practices needed to win the hearts of employees and their customers. Managers leave with a clear understanding of how to model, teach, and reinforce empathy, responsibility, and generosity.<\/p>\n<h3>What You&#8217;ll Learn<\/h3>\n<p>In this course, participants will learn how to:<\/p>\n<ul>\n<li>Make genuine human connections.<\/li>\n<li>Listen and communicate with empathy.<\/li>\n<li>Discover the real \u201cJob to be Done\u201d for customers.<\/li>\n<li>Follow up to learn how to improve and resolve concerns.<\/li>\n<li>Give and receive feedback that builds people up.<\/li>\n<li>Inspire the team to share their best thinking and ideas.<\/li>\n<li>Run effective loyalty team huddles.<\/li>\n<\/ul>\n<h3><\/h3>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-how-to-experience\">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"headings\">\n            <div class=\"title\">How to Experience FranklinCovey Content<\/div>\n                            <p class=\"subtitle\">\n                    This course is included in the FranklinCovey All Access Pass<sup>&reg;<\/sup>. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.                 <\/p>\n                            <div class=\"cta-container\">\n                    <a class=\"btn btn-primary\"\n                        alt=\"Learn More\"\n                        href=\"\/all-access-pass\/\"\n                        target=\"_self\">Learn More<\/a>\n                <\/div>\n                    <\/div>\n        <div class=\"image-container\">\n            <img decoding=\"async\"\n                src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/aap-785x450-1-2-700x401.jpg\"\n                alt=\"\"\n                class=\"bw-to-color lazy\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"uk-grid-small uk-child-width-1-2@m uk-child-width-1-3@l experiences\" data-uk-grid>\n                        <div class=\"experience\">\n                            <div class=\"lower-title\">Live-Online<\/div>\n                <p>Dynamic education and development, available online from any location.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">In-Person<\/div>\n                <p>Expert education and development delivered face-to-face.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">On Demand<\/div>\n                <p>Content available to your people anywhere, any time.<\/p>\n                            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">Customer Stories<\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Enterprise Rent-A-Car<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-tech-manufacturing-300x520-1-2.webp\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Satisfying Customers to Out-Compete the Competition<\/h3>\n                                                        <p>Enterprise Rent-A-Car was seeking to completely satisfy all customers will generate growth for the company and all employees. See how they focused on customer loyalty and went from the bottom of the rental car food chain to the top in just a few short years.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/enterprise-rent-a-car?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Client Spotlight &#8211; Nonprofit<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-manufacturing-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Empowering First-Level Leaders to Inspire and Influence Results<\/h3>\n                                                        <p>One of the largest nonprofits in the western United States had a sprawling mission and too many good ideas. With the help of FranklinCovey&#8217;s All Access Pass<sup>&reg;<\/sup>, the organization was able to prioritize and inspire results, improve revenues, and increase customer satisfaction.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/nonprofit?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>PepsiCo Food<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-3-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Building Empathic Leaders Across the Organization<\/h3>\n                                                        <p>PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey\u2019s All Access Pass<sup>&reg;<\/sup>, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/pepsico-food?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Whirlpool<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-4-300x520-1-5.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Increasing Sales Performance at Scale<\/h3>\n                                                        <p>Whirlpool was looking for a proven process to increase their sales employee\u2019s productivity. See how The 4 Disciplines of Execution<sup>&reg;<\/sup> helped narrow their focus on selling and targetable actions \u2013 including an incremental $5.7M in the first 90-days alone.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/whirlpool?x=KxLtGX&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm format-large\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"http:\/\/127.0.0.1:8081\/resources\/\" target=\"_self\">Resource Center:<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder:<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"http:\/\/127.0.0.1:8081\/resources\/podcasts\/\" target=\"_self\">FranklinCovey Podcasts:<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Build a winning culture that inspires teams to achieve more.<\/div>\n                                        <p>Learn how FranklinCovey can help you transform your organizational performance when you connect with an expert today.<\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                                            <div class=\"hs-form-html\" data-region=\"\" data-form-id=\"8ea3b607-8d8f-4105-802e-b8806e050db7\" data-portal-id=\"\"><\/div>\n                        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":0,"parent":27359,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":61,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":55178,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/32\/revisions\/55178"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/27359"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}