{"id":21301,"date":"2022-07-11T21:22:47","date_gmt":"2022-07-11T21:22:47","guid":{"rendered":"https:\/\/www.franklincovey.com\/?page_id=21301"},"modified":"2026-07-08T15:13:52","modified_gmt":"2026-07-08T22:13:52","slug":"trust-and-inspire","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/en\/courses\/trust-and-inspire\/","title":{"rendered":"Course: Trust &#038; Inspire"},"content":{"rendered":"\n<section class=\"block block-hero-banner block-abm-hero block-video-hero\">\n\t\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/\" alt=\"Courses\">Courses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1><nobr>Trust &#038; Inspire<span>&reg;<\/span><\/nobr><\/h1>\n\t\t\t\t\t\t\t<div class=\"subtitle\"><h2>How Truly Great Leaders Unleash Greatness in Others<\/h2><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image has-video\">\n\t\t\t\t\t        \t<iframe \n\t\t        \t\t\tid=\"video_hero_frame\"\n\t                        title=\"video\"\n\t                        src=\"https:\/\/players.brightcove.net\/1302165881001\/x3P9v0DEc_default\/index.html?videoId=6384315076112\" allowfullscreen=\"\" allow=\"encrypted-media\"><\/iframe>\n\t\t       \t\t\t<\/div>\n\t<\/div>\n\t<div class=\"animated-line\"><\/div>\n<\/section>\n\n<script>\n    jQuery(function() {\n        calculateFrame()\n    });\n    function calculateFrame(){\n    \tvar $frame = jQuery(\"#video_hero_frame\");\n    \tvar parts = $frame.width()\/16;\n    \tvar height = parts * 9;\n    \t$frame.height(height);\n    }\n    jQuery(window).resize(function () {\n    \tcalculateFrame();\n    });\n<\/script>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Trust &#038; Inspire <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>The Leadership Framework Built for Disruption<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-trust-and-inspire?x=j4G37p&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"Download Now\">Download Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Trust &#038; Inspire <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>How Truly Great Leaders Unleash Greatness in Others<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/www.franklincovey.com\/events\/webcast-series\/trust-and-inspire\/\" class=\"btn btn-white\" target=\"_blank\" alt=\"Register Now\">Register Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Keynote Address<\/p>\n                        <div class=\"title\">Lead With Trust &#038; Inspire <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Stephen M. R. Covey&#8217;s Impact Conference Keynote<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/impact-stephen-m-r-covey?x=j2jOoD&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"Watch Now\">Watch Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Client Experience<\/p>\n                        <div class=\"title\">Trust &#038; Inspire in Action <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Hear From the CEO of Wegmans Food Markets<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/impact-colleen-wegman?x=Lvm-zu&#038;lb-mode=overlay\" class=\"btn btn-white\" target=\"_blank\" alt=\"Watch Now\">Watch Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_420d695249ed0a664469438451329e2b\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Work has changed, but leadership in most organizations has not kept pace.\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>Although the Industrial Age approach to people and performance has evolved, it has ultimately just become a more enlightened form of Command &amp; Control. The speed of change has outpaced the way we lead. We continue to lean into layers of hierarchy, tight oversight, and management for compliance, which slows innovation and performance. When trust is low, leaders tighten the reins, engagement falls, and results lag.<\/p>\n<p>People don\u2019t want to be managed; they want to be led. Great leaders inspire the kind of trust people choose to follow.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-gray\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">Trust &#038; Inspire: How Truly Great Leaders Unleash Greatness in Others<\/h2>                <p><em>Trust &amp; Inspire<\/em> equips leaders with a modern, human-centered approach that creates the conditions for people to do their best work.<\/p>\n<p>By embracing five fundamental beliefs about people and performance, and practicing three everyday stewardships\u2014Modeling, Trusting, and Inspiring\u2014leaders grow people, unlock genuine commitment, and deliver measurable results.<\/p>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/06\/course-t-and-i-model-1200x675-1.webp\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_a77e9a7528cb88a74b996fa8adb7b543\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>From Command &amp; Control to Trust &amp; Inspire\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p><strong>Common Challenges<\/strong><\/p>\n<ul>\n<li>Micromanagement that slows work and creates rework<\/li>\n<li>Disengagement and attrition of high performers<\/li>\n<li>Inconsistent accountability and unclear expectations<\/li>\n<li>Siloed teams and slow decision-making<\/li>\n<\/ul>\n<p><strong>Benefits<\/strong><\/p>\n<ul>\n<li>Accelerate execution on key priorities<\/li>\n<li>Increase team accountability and discretionary effort<\/li>\n<li>Increase engagement and retention<\/li>\n<li>Speed decisions and cross-functional collaboration<\/li>\n<\/ul>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-stats\">\n\t<div class=\"uk-grid-small columns uk-child-width-1-1@s uk-child-width-1-2@m uk-child-width-1-3@l\" data-uk-grid data-uk-height-match=\"target: .column .top-sentence\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"top-sentence\"><\/div>\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">125<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Inspired employees are more productive than satisfied employees.*<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"top-sentence\"><\/div>\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">62<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Of employees say their leader&#8217;s style of leading is outdated.^<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"top-sentence\"><\/div>\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">54<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Of daily AI users are more likely to trust AI over their manager.^<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">Customer Stories<\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Frito-Lay<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-planning-300x520-1-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Increasing Trust to Exceed Expectations<\/h3>\n                                                        <p>Instead of falling victim to a financial disaster, Frito-Lay exceeded expectations. Economic recession, inflation, and unpredictable weather conditions caused massive price increases in Frito-Lay\u2019s supply chain. They had to move quickly to change their business model. <em>The Speed of Trust<sup>&reg;<\/sup> <\/em>had prepared them with a new perspective and skill set to manage through these unpredictable times.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/frito-lay?x=f99rdw&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>City of Provo<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-1-300x520-1-2.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Transforming Culture Through Trust<\/h3>\n                                                        <p>The City of Provo was experiencing tremendous growth and an influx in business and investments. See how they transform their culture and keep the positive momentum going with <em>The Speed of Trust<sup>&reg;<\/sup><\/em>.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/the-city-of-provo-ut?x=f99rdw&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Client Spotlight \u2013 Automotive Industry<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-tech-manufacturing-300x520-1-2.webp\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Getting to Excellence Faster<\/h3>\n                                                        <p>An already high-performing automotive organization desires to reach their full potential. With the help of FranklinCovey&#8217;s All Access Pass<sup>&reg;<\/sup>, the CEO says the team is committed to excellence and prepared for a future of intensifying competition.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/automotive-industry?x=f99rdw&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Marriott<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                                                <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/case-study-leader-4-300x520-1-5.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                                            <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Achieving the Highest Results Ever<\/h3>\n                                                        <p>Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/franklincovey.pathfactory.com\/c\/marriott?x=f99rdw&#038;lb-mode=overlay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Develop high-trust leaders. Achieve outstanding results.<\/div>\n                                        <p>Connect with a FranklinCovey expert today to accelerate engagement, innovation, and performance across your organization.<\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                                            <div class=\"hs-form-html\" data-region=\"\" data-form-id=\"8ea3b607-8d8f-4105-802e-b8806e050db7\" data-portal-id=\"\"><\/div>\n                        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">*Mankins, Michael. \u201cGreat Companies Obsess Over Productivity, Not Efficiency.\u201d Bain &amp; Company. March 2017.<br>^FranklinCovey Institute Proprietary Data, \u201cGlobal Leadership Survey,\u201d 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Mankins, Michael. \u201cGreat Companies Obsess Over Productivity, Not Efficiency.\u201d Bain &amp; Company. March 2017.^FranklinCovey Institute Proprietary Data, \u201cGlobal Leadership Survey,\u201d 2025.<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":27359,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21301","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/21301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/comments?post=21301"}],"version-history":[{"count":38,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/21301\/revisions"}],"predecessor-version":[{"id":55159,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/21301\/revisions\/55159"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/27359"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/media?parent=21301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}