{"id":19015,"date":"2022-04-29T19:03:13","date_gmt":"2022-04-29T19:03:13","guid":{"rendered":"https:\/\/www.franklincovey.com\/?page_id=19015"},"modified":"2026-07-08T13:44:50","modified_gmt":"2026-07-08T20:44:50","slug":"role-4-coach-potential","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/en\/courses\/4essentialroles\/role-4-coach-potential\/","title":{"rendered":"Role 4: Coach Potential"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\" alt=\"Courses\">Courses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/4essentialroles\/\" alt=\"The 4 Essential Roles of Leadership\u00ae\">The 4 Essential Roles of Leadership<sup>&reg;<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Role 4: Coach Potential<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta-courses\">\n\t\t\t\t\t<div class=\"uk-flex\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/4essentialroles\/role-3-execute-strategy\/\"><span class=\"cta-arrow reverse\"><\/span> Role 3<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/4essentialroles\/role-1-inspire-trust\/\">Role 1 <span class=\"cta-arrow\"><\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/07\/discipline-4-610x480-1-1.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Insight Report<\/p>\n                        <div class=\"title\">AI Transformation &#038; The Human Imperative <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Explore Disruption, Trust, and AI<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-ai-transformation-human-imperative?x=8ypF_R&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">From Shock to Strategic Advantage <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>How Leaders Convert Disruption Into Opportunity<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-convert-disruption?x=8ypF_R&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">The Leadership Challenge of Flailing Performance <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Turnaround Are Possible With the Right Skillset<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-the-leadership-challenge-of-flailing-performance?x=8ypF_R&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Webcast<\/p>\n                        <div class=\"title\">Transform Strategic Goals Into Breakthrough Results <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>With the Authors of <em>The 4 Disciplines of Execution<\/em><\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/www.franklincovey.com\/events\/webcast-series\/transform-strategic-goals\/\" class=\"btn btn-primary\" target=\"_self\" alt=\"Learn More\">Learn More<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_6c5c05fbe7fd263ef40712398b4b331d\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Build leadership in others.\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching. When leaders coach potential, they move from solving problems by telling others what to do to developing other leaders and building team members\u2019 capacity.<\/p>\n<p>Leaders coach potential by using feedback, practicing key coaching skills, and implementing the Coaching Framework.<\/p>\n<ul>\n<li>Feedback: Giving frequent feedback is an important way to reinforce great work, intentionally build team culture, and help improve performance.<\/li>\n<li>Key coaching skills: There are three key skills to use when coaching: listening, questioning, and acknowledging. These three skills help leaders set aside their agendas, explore options, and build capability.<\/li>\n<li>Coaching framework: The Coaching Framework begins individually with personal preparation and continues with the coach and coachee working together through the four steps: clarify, learn, explore, and commit.<\/li>\n<\/ul>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-gray\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">Whole-Person Paradigm<\/h2>                <p>Effective leaders see people as whole people who are inherently capable. They have a coaching mindset that moves away from telling others what to do, to empowering others to discover solutions themselves.<\/p>\n<ul>\n<li>Body: Pay, benefits, working conditions<\/li>\n<li>Mind: Challenging and interesting work<\/li>\n<li>Heart: Relationships, connectedness<\/li>\n<li>Spirit: Meaning, purpose, mission<\/li>\n<\/ul>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/franklincovey.kz\/wp-content\/uploads\/2026\/06\/MRK22109718_Block_783x448_v1.0.0.webp\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-pull-quote\">\n    <img decoding=\"async\" class=\"quote\" src=\"https:\/\/franklincovey.kz\/wp-content\/themes\/franklincovey\/img\/quote.png\" alt=\"Quote PNG\">\n    <div class=\"quote-inner\">\n        <h2>Leadership is communicating to people their worth and potential so clearly they come to see it in themselves.<\/h2>\n        <p class=\"quote-author\">&mdash; Dr. Stephen R. Covey<\/p>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-numbered-grid bg-color-gray\">\n\t<div class=\"title\">The 4 Essential Roles of Leadership\u00ae<\/div>\n\t<div class=\"uk-grid-medium columns uk-child-width-1-4@m uk-child-width-1-2@s\" data-uk-grid data-uk-height-match=\"target: .column\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">01<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/4essentialroles\/role-1-inspire-trust\/\" alt=\"Inspire Trust\">Inspire Trust<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Trust starts with a leader\u2019s own character and competence\u2014the credibility that allows leaders to intentionally build a culture of trust.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">02<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/4essentialroles\/role-2-create-vision\/\" alt=\"Create Vision\">Create Vision<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Effective leaders create a shared vision and strategy, and communicate it so powerfully that others join them on the journey.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">03<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/4essentialroles\/role-3-execute-strategy\/\" alt=\"Execute Strategy\">Execute Strategy<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Leaders must not only think big, but also execute their vision and strategy all the way through to completion, with and through others.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column is-active\">\n\t\t\t\t\t<div class=\"number\">04<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/courses\/4essentialroles\/role-4-coach-potential\/\" alt=\"Coach Potential\">Coach Potential<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm format-large\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"\/resources\/\" target=\"_self\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"\/resources\/podcasts\/\" target=\"_self\">FranklinCovey Podcasts<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Build visionary leaders who inspire trust and performance.<\/div>\n                                        <p>Connect with a FranklinCovey expert today to empower your leaders, engage your teams, and execute on your top priorities.<\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                                            <div class=\"hs-form-html\" data-region=\"\" data-form-id=\"8ea3b607-8d8f-4105-802e-b8806e050db7\" data-portal-id=\"\"><\/div>\n                        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":0,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19015","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/19015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/comments?post=19015"}],"version-history":[{"count":22,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/19015\/revisions"}],"predecessor-version":[{"id":55052,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/19015\/revisions\/55052"}],"up":[{"embeddable":true,"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/franklincovey.kz\/en\/wp-json\/wp\/v2\/media?parent=19015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}