{"id":18990,"date":"2022-04-29T14:28:10","date_gmt":"2022-04-29T14:28:10","guid":{"rendered":"https:\/\/www.franklincovey.com\/?page_id=18990"},"modified":"2026-07-08T13:43:22","modified_gmt":"2026-07-08T20:43:22","slug":"role-2-create-vision","status":"publish","type":"page","link":"https:\/\/franklincovey.kz\/en\/courses\/4essentialroles\/role-2-create-vision\/","title":{"rendered":"Role 2: Create Vision\ufffc"},"content":{"rendered":"\n
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\n\t\t\t\t\t\t\t\t\t\t\t\tCourses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThe 4 Essential Roles of Leadership®<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

Role 2: Create Vision<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span> Role 1<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\tRole 3 <\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/span>\n<\/section>\n\n\n
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Insight Report<\/p>\n

AI Transformation & The Human Imperative
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Explore Disruption, Trust, and AI<\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
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Free Guide<\/p>\n

From Shock to Strategic Advantage
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How Leaders Convert Disruption Into Opportunity<\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
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Free Guide<\/p>\n

The Leadership Challenge of Flailing Performance
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Turnaround Are Possible With the Right Skillset<\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
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Webcast<\/p>\n

Transform Strategic Goals Into Breakthrough Results
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With the Authors of The 4 Disciplines of Execution<\/em><\/p>\n <\/div>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n
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Do you know where you\u2019re going?\n<\/h2>\n <\/div>\n
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Effective leaders create a vision of where they are going and why. They are able to link to an aspirational purpose that inspires people to think bigger and find meaning in their work, especially during difficult times or change.<\/p>\n

Inspiring team visions are aspirational and require people to think big and stretch. Effective team visions can be measured and link to the overall organizational vision. When leaders create vision, they move from managing people to a job description to engaging their team in meaningful work.<\/p>\n

Leaders create vision by crafting a team vision statement, drafting a team strategy, and practicing a strategic narrative.<\/p>\n \n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n

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Mission, Vision, and Strategy<\/h2>

When developing your team vision and strategy, start with your own creativity, analysis, and planning to set the groundwork. Then engage your team\u2019s creativity, feedback, and involvement to make it come alive.<\/p>\n <\/div>\n

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Team Strategy and Narrative\n<\/h2>\n <\/div>\n
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Team Strategy:<\/h3>\n

No team has an inherent right to exist. A relevant team strategy incorporates the organizational strategy, meets customer and other stakeholder needs, builds on your team capabilities, relates to the wider context, and brings meaningful impact to the bottom line.<\/p>\n

Strategic Narrative:<\/h3>\n

Your strategic narrative should be so clear that you can communicate it\u2014and others can understand it\u2014in 30 seconds or less. An effective narrative is clear; it is specific and unambiguous. It is concise\u2014short and to the point. It is compelling, meaningful, and inspirational. And it is confident, which means it\u2019s positive and believable.<\/p>\n \n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n

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If a clear and compelling purpose exists, people will volunteer their best efforts.<\/h2>\n

— Stephen M. R. Covey<\/p>\n <\/div>\n <\/span>\n<\/section>\n\n

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The 4 Essential Roles of Leadership\u00ae<\/div>\n\t
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01<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInspire Trust<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

Trust starts with a leader\u2019s own character and competence\u2014the credibility that allows leaders to intentionally build a culture of trust.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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02<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCreate Vision<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

Effective leaders create a shared vision and strategy, and communicate it so powerfully that others join them on the journey.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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03<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tExecute Strategy<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

Leaders must not only think big, but also execute their vision and strategy all the way through to completion, with and through others.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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04<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCoach Potential<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n

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Resources<\/h2>\n
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\n Resource Center<\/a>\n <\/div>\n <\/div>\n
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\n Mission Statement Builder<\/a>\n <\/div>\n <\/div>\n
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\n FranklinCovey Podcasts<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n
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Build visionary leaders who inspire trust and performance.<\/div>\n

Connect with a FranklinCovey expert today to empower your leaders, engage your teams, and execute on your top priorities.<\/p>\n <\/div>\n

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